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Editorial: Vote in Readers' Choice 2018

Contest raises awareness, importance of local businesses

It's time once again to vote for your favorite spots to eat, drink, shop and play in Pleasanton. We have hundreds of Pleasanton places and businesses listed in dozens of categories on the online ballot here.

The 2018 contest, which opened Monday, is fun for readers and businesses, but it is also a good opportunity to raise awareness of the variety of locally owned businesses that operate here in Pleasanton. As we have written many times before, support of local businesses and our neighbors who own and manage them is crucial to keep our community thriving.

Since we are also a local business, please take note of the businesses that support us, particularly those asking you to vote for them on the online ballot page and in the paper.

Winning a Pleasanton Weekly Readers' Choice award is not only a boost to the merchant's ego but to the business as well; many people look to our winners list to find the crowd favorites in food and restaurants, most respected professionals and service providers, and the best place to hang out, have fun, see and be seen. That's why competition can get fierce.

In 2016, the 10th anniversary of the contest, we started a Hall of Fame for businesses that won in a category for five consecutive years. This took them out of the competition for two years and gave them a special place of honor in the winners' edition, as well as other perks reserved only for these well-loved businesses. The inaugural Hall of Famers are now back in competition, but look for the current Hall of Fame businesses highlighted at the top of their categories.

As in the past 12 contests, you need to vote in at least five categories. If your favorite is not on the ballot, please write in your choice. After enough write-ins, the business will be added to the list.

The contest runs through midnight Sunday, May 20. The most important step in the voting process is to verify the ballot by responding to the confirmation email. There is only one vote allowed per person and we only count verified ballots.

We'll announce the winners in print and online June 29.

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