Alameda County Fair wins industry awards

2017 fair takes home 38 regional, international honors

The Alameda County Fair was recently awarded top honors for innovation and excellence in a variety of competitive categories from two industry associations for its efforts and accomplishments during 2017.

The Western Fair Association (WFA) and the International Association of Fairs and Expositions (IAFE) combined to recognize the Pleasanton-based fair with 38 awards. Each industry organization sponsors an annual award program to single out outstanding achievement in specific areas and to share successful ideas and programs with other fairs.

"We are incredibly honored to be recognized within the industry for our continued efforts in making Alameda County Fair the best experience for our community each year," Alameda County Fairgrounds CEO Jerome Hoban said in a statement.

"We are fortunate to have such a dedicated team and look forward to more great things to come in 2018," he added.

The WFA recognized the Pleasanton-based fair with nine first-place awards, nine second-place awards and seven third-place awards in its division. The Alameda County Fair was also nominated for the Merrill Award, WFA's highest honor, for its digital marketing campaign.

The first-place awards were in the following categories: Social Media Campaign, Digital Marketing Campaign, Innovative Marketing Strategy, Sponsorship, New Technology, Volunteer Program, Event within an Event, Interim Event and Collaboration.

From the IAFE, the county fair earned four first-place, three second-place and six third-place awards. First-place honors were for Electric Newsletter (E-blast), Promotional Poster, Promotional Display Piece and Promotional Event.

The second- and third-place awards, among the two contests, included a variety of topics such as competitive exhibits, contests, agricultural programming and events, advertising, marketing, communications, sponsorship, guest services, nonprofits and community outreach.

The fair is operated each year by the Alameda County Agricultural Fair Association, a 501(c)(3) nonprofit organization, without any tax funding from the government.

Officials are now gearing up for the 2018 fair, which is scheduled to run from June 15 to July 8. For more information, visit


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