The Pleasanton City Council on Tuesday formally proclaimed Amber, a 15-year-old Corgi-shepherd mix who is part of the local Hall family, as the city's first-ever "Ambassadog."
A new program between the city and Pleasanton-based animal support nonprofit Valley Humane Society, the Ambassadog designation aims to highlight the dog-friendly policies and practices in Pleasanton, officials said.
Amber, who will serve as the city's ceremonial canine representative for the next year, earned the title after the Halls won the Ambassadog auction at the nonprofit's Tails at Twilight gala in March.
"We are active supporters of animal rescue and proud to support the great work being done by Valley Humane Society. Amber is such an incredible dog and family member. We just knew that she needed to hold this prestigious title," Alejandra Hall, a Pleasanton resident, said in a statement.
Amber has been in the family since the Halls adopted her as a young pooch from Tony La Russa's Animal Rescue Foundation in Walnut Creek more than 14 years ago.
Amber was on hand in the council chambers Tuesday night with Alejandra and Tom Hall, and their children Arianna, Andrés and Armando, for the proclamation presentation.
"Amber's friendly demeanor sets an excellent example for all dogs in Pleasanton," the proclamation read in part. "The city of Pleasanton hereby confers upon Amber Hall the distinct honor of serving as the 2017 Pleasanton Ambassadog and wishes Amber the best as she em'barks' on her new role for our city."
The city endorsed Valley Humane Society's request to create the Ambassadog title as part of its focus on continuing to support a livable community for the entire household, according to city officials, citing other dog-friendly efforts such as the new 1.5-acre Cubby's Dog Park.
"Valley Humane Society has been saving animal lives and supporting our community for 30 years, so it is fitting that we participate with them in designating the first Pleasanton Ambassadog," City Manager Nelson Fialho said in a statement. "Having an official canine representative highlights our dog-friendly policies, while recognizing a valuable local nonprofit and its rescue efforts."
As part of serving as the city's Ambassadog, Amber is set to receive special attention on a TV30 program with her family and have a designated place of honor in the city's Hometown Holiday Parade this December.