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10 new retailers open at Stoneridge Shopping Center

Pleasanton mall adds to it regional holiday shopping appeal

Five new stores and five holiday "pop-up" shops have opened at Stoneridge Shopping Center in time for holiday shopping.

Typo, a concept store for stationery, gifts and home decor, is open on the lower level of the mall. Typo features holiday gifting and other merchandise in a quirky, vintage and unexpected retail environment.

Following an extensive renovation, Hollister Co. is welcoming shoppers on the lower level with a chic new storefront. The teen retailer carries hip and casual California style apparel that is high quality yet affordable.

Opening Thursday on the lower level near Macy’s, Garage offers the latest denim and casual looks for teen girls in a fun and relaxed shopping atmosphere. This is a trendy store offering the latest styles from glam for holiday parties to oversized sweaters for everyday wear.

Also opening in time for the busy holiday season, Mrs. Fields Cookies is bringing fresh-baked cookies, brownies and muffins to Stoneridge. The baked goods are easy to find by following the yummy smells wafting along the lower level to Mrs. Fields' counter.

Urban Barber will open its flagship barbershop ahead of the holidays to keep customers looking their best with personal grooming and products in a sleek, sophisticated atmosphere.

The five holiday specialty shops include:

Hickory Farms will have two locations at Stoneridge this season with meats, wine, cheeses, sweets and more.

Go! Calendars and Go! Games has two kiosks this season to offer shoppers faster access to its one-stop shops full of calendars, games, puzzles, and toys, ideal for kids of all ages.

Only available during the holidays, As Seen on TV is a destination at Stoneridge for its products seen on TV. The kiosk offers stocking stuffers and white elephants gifts to that hard-to-shop-for-person on everyone's Christmas list.

Located outside in Parking Lot C, Colley’s Tree Farm opened Monday with Christmas trees of all sizes available onsite.

“We are very excited to welcome new permanent additions to the mall along with these holiday specialty shops,” said Director of Marketing and Business Development Betsy Edwards.

“Stoneridge Shopping Center is already a local destination for top-tier shopping, but these shops will offer unique options for gift giving this season," she added.

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