Raley's supermarket in Pleasanton announced this week that it is discontinuing high-fructose corn syrup and artificial colors and flavoring from its private label brand sodas including diet soda varieties.
The store will phase-out remaining inventory over the next few weeks and expects to be out of stock of sodas with high-fructose corn syrup by Aug. 1.
"This is a bold first step towards improving our private label options for our customers," said Kevin Curry, Raley's senior vice president of the company's Merchandising & Supply Chain.
"Where we have control over our product lines, we want to make it easier for our customers to make healthier choices," he said.
He said a number of studies conducted over the past few decades suggest that consumption of high-fructose corn syrup is connected with health concerns, including a significant risk of weight gain and obesity, an increased risk of developing Type-2 Diabetes, hypertension and elevated "bad" cholesterol levels and liver damage.