Laura Olson, executive director of the Pleasanton Downtown Association, has been elected president of the California Main Street Alliance, a statewide organization. Previously, she had served as vice president of the organization.
California Main Street Alliance (CAMSA) works to improve the quality of life in California towns, cities and neighborhoods by reinvigorating the economic health of their historic Main Street central business districts.
Developed by the National Trust for Historic Preservation more than 30 years ago and administered by the non-profit National Main Street Center of the National Trust for Historic Preservation, the Main Street Program has utilized a public private partnership of private investment, local government support and local non-profit assistance to revitalize historic commercial districts.
CAMSA members include Arcata, Benicia, Coronado, Del Mar, downtown Stockton, Encinitas-Cardiff, Eureka, Fairfield, Folsom, Fremont, Gilroy, Grass Valley, Hanford, Hollister, Lakeport, Livermore, Martinez, Monterey, Oceanside, Paso Robles, Pleasanton, Redding, Richmond, San Diego, San Luis Obispo, San Mateo, Ukiah, Vallejo and Vista, among others.
Main Street revitalization programs have been paramount to economic recovery for many communities nationwide.
"I am extremely honored to be able to work with Main Street programs throughout the state to further the overall vitality of Main streets and downtowns," Olson said. "Main Streets are the heart of our communities and the goal is to see each and every one of our programs thrive."
Olson, formerly an executive with UNCLE Credit Union, has also served as chairman of the Pleasanton Chamber of Commerce and as executive director of the Tri-Valley Convention & Visitors Bureau.
The PDA is a quasi-public organization with 575 members. It operates as an assessment district with the goal of developing and promoting Pleasanton's downtown, functioning as a non-profit with funding provided by member assessments, matching city funds, sponsorships and revenue producing events.