Today's all-day fundraiser aims to bring in $1 million for East Bay nonprofits

Online-only effort for 502 regional nonprofits includes 29 in Pleasanton

The annual East Bay Gives fundraising blitz for 502 regional nonprofits will get underway online only today from 12:01 a.m. to 11:59 p.m.

Jeri Boomgaarden, managing director of donor services and administrative support for the East Bay Community Foundation, which runs East Bay Gives, said 29 Pleasanton nonprofits are participating in East Bay Gives.

They include Valley Humane Society, Pleasanton Partnerships in Education (PPIE) Foundation, Sunflower Hill, Tri-Valley Animal Rescue and Sandra J. Wing Healing Therapies Foundation.

"A lot of nonprofits fill gaps that communities may have," she said. "(Fundraising) is vital to growing healthy communities."

The online-only campaign also serves to train the staffs of nonprofit organizations to effectively raise funds online, Boomgaarden said.

Donors will be able to give on the East Bay Gives' website, and individual charities will be thanking donors and posting challenges on their own social media accounts.

The participating nonprofits range from organizations focusing on food justice to animal rescue to dance classes. This includes groups that teach children to code, offer outdoor play to schoolchildren and provide independent living for adults with intellectual disabilities.

When a donor goes to they'll be directed to choose one of the 502 nonprofits to donate toward. The East Bay Community Foundation will also give nonprofits monetary prizes for certain achievements, such as being the first organization to raise money after midnight.

Last year, the event raised about $650,000 for 364 organizations, and Boomgaarden said this year's goal is $1 million.

"I think we're going to crush it," she said.

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