New Leaf Markets holding customer voting for beneficiaries of its charity program

Store donates 10 cents for every reusable bag customers carry

Customers at Pleasanton's New Leaf Community Markets who participate in the market's reusable grocery bag program can vote this weekend for a beneficiary to receive monetary awards.

Called the Envirotoken program, New Leaf gives customers a 10-cent token for every reusable bag they bring to the store. Customers can direct the token to one of the beneficiaries selected through the voting process.

Last year, New Leaf donated $10,365 to nonprofits serving the Pleasanton area, and a total of $56,289 to 22 different organizations throughout New Leaf's marketing area. Since 1993, New Leaf has donated a total of $543,289 to nonprofits through the program.

On the Pleasanton New Leaf ballot this year are: Community Alliance with Family Farmers, California Certified Organic Farming, Fish Wise, Organic Farming Research Foundation, Regional Parks Foundation, The Ruth Bancroft Garden, Save Mount Diablo, Walnut Creek Open Space Foundation, and California Farmlink.

During the voting, representatives of these organizations will be at the store to describe their environmental and charitable work.

will be tabling at New Leaf stores to educate the community about their mission and work.

New Leaf Community Markets introduced the Envirotoken program in 1993 to encourage the use of reusable bags and support the efforts of local environmental nonprofits. In addition to the monetary donations, New Leaf representative said the store has saved close to 9,000 trees as a result of customers reusing bags over 6 million times since the program started.

For more information about the Envirotoken program and New Leaf's other community giving programs, visit

New Leaf is located at 3550 Bernal Ave. in the Vintage Hills Shopping Center. A wholly owned subsidiary of New Seasons Market, it is the first grocer in California to achieve B Corporation certification, which means it helps solve social and economic problems through special programs at its stores. New Leaf contributes 10% of profits annually to local nonprofits.

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6 people like this
Posted by Bill
a resident of Pleasanton Heights
on Apr 21, 2016 at 5:58 pm

The local New Leaf store has been an outstanding addition to the community in so many ways, not the least of which are tasty snacks! It was worth the 25 year wait after Romleys to get this grocery store.

Like this comment
Posted by Erika
a resident of Vintage Hills Elementary School
on Apr 22, 2016 at 1:04 pm

You can vote here Web Link

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