City Council, Planning Commission to discuss rezoning plans for Johnson Drive at 6:30 p.m. tonight

Proposed Economic Development Zone meeting to be held in Pleasanton Senor Center

The Pleasanton City Council and Planning Commission will hold a joint workshop meeting starting at 6:30 p.m. tonight to discuss the potential Johnson Drive Economic Development Zone (EDZ) being considered for a 40-acre site along Johnson Drive, between Stoneridge Drive and I-580.

The site, mostly vacant since the demolition of a Clorox research center last year, is otherwise developed with aging office, commercial, institutional, and industrial uses.

The creation of a Johnson Drive EDZ would allow the city to use zoning and land use designations, completed environmental review documentation, and standards and guidelines to streamline the development process and encourage investment, thereby diversifying the city's economic base, said Eric Luchini, associate planner for Pleasanton.

The proposed rezoning also would allow several new uses, including a large "club retail" store to build on the site, including Costco, which has signed a letter of intent to acquire part of the site if it is rezoned.

Opponents of a possible Costco membership store are gathering signatures from registered voters signatures to place an initiative on the Nov. 8 General Election ballot that would ban stores over 50,000 square feet from locating on the Johnson Drive site.

Led by Bill Wheeler, owner of Black Tie Transportation which has its operations on Johnson Drive next to the proposed big box site, a new citizens coalition called Citizens for Planned Growth (CFPG) has until May 12 to collect the 4,017 signatures required to place its initiative on the ballot.

Retailers with stores under 50,000 square feet could still build there.

In 2014, the City Council endorsed the idea of exploring a Johnson Drive EDZ in recognition of the fact that rezoning the property for commercial purposes would allow for a wider, more modern range of uses.

Tonight's meeting, which is open to the public, follows two community meetings and a Planning Commission workshop to raise awareness about economic development along Johnson Drive, answer questions, and seek public input on the Draft Supplemental Environmental Impact Report.

The city is in the process of completing its Response to Comments on the DSEIR, as well as a comprehensive economic study. Both will be discussed at the April 12 workshop.

These documents, along with the DSEIR, staff reports, a Frequently Asked Questions fact sheet and other information about the Johnson Drive EDZ can be found on the city's homepage under "Hot Topics" or at

Although no formal actions will be taken at this workshop, public comments will be transcribed and considered by city leaders as they continue to consider the Johnson Drive proposals.

The workshop will be held in the main auditorium of the Pleasanton Senior Center.

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56 people like this
Posted by Ed F. Green
a resident of Parkside
on Apr 4, 2016 at 12:43 pm

Yesterday I went to Costco in Livermore. As I approached, I noted that the store access is quite similar to Johnson Drive here in Pleasanton -- a service road just off the freeway, and with some other businesses nearby, and not in immediate view of anyone's home. Although the parking lot was full, there was no congestion on the street. Cars came, cars went. No hassle, no fuss and the world did not come to an end. If we want to cut down on traffic, we should end the seven miles driving each way to Livermore or Danville. And the sales tax revenue would not be a bad thing either.

5 people like this
Posted by Bill
a resident of Pleasanton Heights
on Apr 4, 2016 at 3:12 pm

There is quite a bit of information on the Pleasanton website. I found it all to be quite reasonable so far.

Web Link

10 people like this
Posted by Ann
a resident of Val Vista
on Apr 4, 2016 at 9:49 pm

The Livermore Costco is situated between two major interchanges in an entirely commercial area. The Johnson Drive location is next to a hiking trail, the only outlet in Pleasanton for recycled water, a community park with soccer fields and a neighborhood less than 500 yards away. The Parkside neighborhood is closer to Johnson Drive than Independence, but if you lived in Pleasanton Meadows or any of the other eastern or southern portions of town, it would be about the same distance. Costco is a regional store. It can't survive pulling in only Pleasanton residents.

33 people like this
Posted by julee
a resident of Del Prado
on Apr 5, 2016 at 4:17 am

julee is a registered user.

I think that it would be great to have a Costco here in Pleasanton and Johnson Drive would be a perfect spot. We are an older couple and shop at Costco all the time. It is getting harder and harder to get there since the traffic on the freeway is terrible and going there via Stanley and Isabel is not much better. I think it is about time that something is done for the people that live here instead of more building of tall, three story, houses and townhouses that are smashed together and look awful so that more people can move into Pleasanton and congest our town, schools and use our water. There does not seem to be a problem building those all over our town. How do we as 45 year residents of Pleasanton benefit from that?? I am all for a Costco here. I totally agree with Ed F. far as it surviving, I am sure Costco would not want to build here unless it knew it would make it.

24 people like this
Posted by Kate
a resident of Birdland
on Apr 5, 2016 at 6:50 am

Julee, I could have written every word you did. I totally agree. Especially about all the new building. The city has no problem allowing all the new 3 story apartments and townhouses. They try to convince us that it won't create more traffic or crowd our schools.
What does the city benefit from this. Nothing! At least Costco would bring in tax revenue. Oh wait, I guess the city does benefit...just check the campaign contributions from the developers.
I completely support Costco in Pleasanton.

21 people like this
Posted by ok
a resident of Vintage Hills
on Apr 5, 2016 at 1:55 pm

Adding a new Costco will not add more traffic. It will just redistribute traffic already there. People in Vintage Hills, Vineyard, Ruby Hills will probably continue to shop at Livermore Costco since it is easy to get to via Stanley & Isabel. Plus there are too many stop lights in town and it would take at least 30 minutes to get there from the east side of town. However, if we are already doing errands in that side of town, we would shop there. Once again, reducing traffic as we would not have to all drive to Livermore from all parts of Pleasanton. That will reduce freeway traffic as well as traffic on Stanley to Isabel We will get shoppers from some parts of Dublin but the Pleasanton Costco would be near Dublin so they do not have to drive all the way through Pleasanton to get there. Seems like a great location to me.

15 people like this
Posted by SHale
a resident of San Ramon
on Apr 5, 2016 at 5:15 pm

SHale is a registered user.

Having a 3rd Costco in the 'region' will not 'create' brand new Costco members/customers. Well, maybe a sliver of a percent. A new Costco will draw from the existing Costco's; mostly Danville is my guess. Much shorter distance from me (Dougherty Valley)to go to new Costco location.
Bottom line: regional shorter trips.
and please, if no Costco there, something would be built that generated traffic. Perhaps WORSE 24/7 traffic (can we say Hotel?).
bring it on.

42 people like this
Posted by P Town Pride
a resident of Downtown
on Apr 6, 2016 at 10:43 am

Bring on Costco otherwise Dublin will take it and place it just over freeway and we will still have the same amount of traffic but will not receive any of the revenue. Let’s learn from San Ramon’s mistake. Costco was going to be in San Ramon but SR residents stonewalled so Costco went a few hundred yards away to Danville and now Danville receives the revenue and San Ramon receives the traffic.

13 people like this
Posted by SHale
a resident of San Ramon
on Apr 6, 2016 at 4:41 pm

SHale is a registered user.

Don't believe that 'traffic' is a major concern. No matter what, something would be built in that location. there are worse 'evils' then a Costco.

13 people like this
Posted by Bob QP
a resident of Rosewood
on Apr 7, 2016 at 4:49 pm

Bob QP is a registered user.

According to the EIR the city planners did, there will be 12,000 to 16,000 vehicles on Johnson Drive if they include Costco and Costco Gas. If you drive in the surrounding area, you know it's already very congested with the traffic at Hopyard and Owens, and on Stoneridge. The increased traffic is going to be significant, no matter what the Costco-lovers living in a dream world say. I want to hear them in the cars during the two weeks before Christmas, when they are trying to get near either Costco or Stoneridge Mall, sitting in endless traffic. There are alternative scenarios that don't bring as many cars, plus the oil tankers and semi trucks. Go to the meeting and LISTEN!

29 people like this
Posted by res1
a resident of Birdland
on Apr 7, 2016 at 5:28 pm

res1 is a registered user.

I think Costco is perfect in that location.
1) Traffic for Costco is not during peak commute hours.
2) Development is not housing which adds to our school overcrowding
3) There are no homes in that corridor that would be affected by any traffic
4) Costco generates a lot of sales tax revenue for the cities they are in. Non-retail businesses do pay property tax but do not collect sales tax. Retail is best for the city.
5) Decent paying jobs. Costco is know for paying their employees well and good benefits.
6) Regional traffic will be reduced as Pleasanton Costco shoppers will not have to drive on freeway or Stanley to Livermore.
7) $1.50 hot dog and soda combination :-)
8) I have shopped at Livermore Costco during holiday time. The parking lot and store can get fairly crowded but the streets to it are not congested. Expect the same in Pleasanton.
9) More competition for gas in Pleasanton which will bring down the cost of gas for all of us.
10) Development will pay for improvements to streets in that area which are needed (needed whether or not there is a Costco but development will pay for it).
11) If Costco does not open in Pleasanton, they will open in Dublin by the freeway. We will then get the traffic but not the sales tax revenue.

As for the previous post saying the Costco shoppers in Pleasanton are not going to like the traffic getting there at the holidays; then those people will not shop there. Nobody is forcing anybody to shop there. If it will take less time to drive to Livermore and park there, people will do that, like they do today. This additional location gives a choice. Costco is picking this site because their studies show it is a good location for them. They would not invest all that money if it were not a good location. If they bet wrong on the traffic implications, it is their loss, not the city's loss.

8 people like this
Posted by SHale
a resident of San Ramon
on Apr 9, 2016 at 10:57 am

SHale is a registered user.

The 12k per day car number bandied about is horse poo. That would be north of 24k customers every DAY. No way. A hotel at that location would produce more traffic and for longer periods of time.
At least Costco is pretty near only daylight hours and during the week not as bad as weekends. this Costco won't 'create' more (or many) new customers. Those who were driving further (me) will drive a shorter distance. That is a benefit.
Bring Costco on.

5 people like this
Posted by Get the Facts
a resident of Another Pleasanton neighborhood
on Apr 9, 2016 at 1:45 pm

Get the Facts is a registered user.

I used to work at a local hotel, over 200 rooms. A hotel most definitely would NOT "produce more traffic". Many hotel guests take a shuttle in from the airport and don't have a car. Guests at hotels don't come and go all day long, but leave in the morning for a meeting or check out. Also, hotels in this area sell out 1-3 days a week on a good week, and weekends are generally lightly used (there are exceptions, like Good Guys weekend in August. which will being high hotel room usage), which would be the opposite of Costco and their heavy weekend usage.

I you don't believe me, simply go to any hotel in town and watch the traffic. It will be nowhere near the traffic Costco sees.

6 people like this
Posted by res1
a resident of Birdland
on Apr 9, 2016 at 9:02 pm

res1 is a registered user.

I keep hearing that Black Tie Limo will be loosing their street parking if the Costco goes in. I was under the impression that businesses are required to have enough parking onsite for business vehicles. Otherwise the streets would be filled with construction trucks, etc. Does Black Tie have a special permit to use the city streets to park their business vehicles?

7 people like this
Posted by Get the Facts
a resident of Another Pleasanton neighborhood
on Apr 10, 2016 at 11:25 am

Get the Facts is a registered user.

I believe it is the personal vehicles of Black Tie employees that park on Johnson. I have never seen a limo or town car or the like parked on Johnson, so I believe they have a lot somewhere for their fleet of vehicles.

19 people like this
Posted by Flightops
a resident of Downtown
on Apr 10, 2016 at 5:28 pm

Flightops is a registered user.

If our new Costco is going to generate 12,000-16,000 new vehicle trips per day on Johnson drive then I am going to take every spare dime I have and buy Costco stock!!! What a bunch of baloney, inaccurate scare tactics, those of us that shop at a Costco know they don't generate that kind of vehicle traffic. Build the Costco, keep Johnson drive the way it is now, eliminate on street parking, add a stop light or 2 to get rid of cut-thru commuters and keep in mind when they tried to build a Home Depot at bernal and Stanley and everybody screamed traffic nightmare on that one also, now look what we have- multistory apartments with a retail shopping center. Be careful what you wish for!!!!

3 people like this
Posted by Doreen
a resident of Golden Eagle
on Apr 11, 2016 at 5:24 pm

Doreen is a registered user.

Traffic Congestion will be the impact noticed most by Pleasanton residents through opening a Costco at the intersection of I-580 and I-680. I travel I-680 in front of that location every work day and during weekends and find it congested throughout the day. It is backed up during commute times which extend longer and longer as growth throughout the region and Silicon Valley booms. Try driving down Stoneridge, too, and see how backed up it is as people try to bypass that intersection. I now see commute traffic and Google bus driving down Foothill instead of I-680, as the freeway is inevitably backed up every day. On weekends, when events occur at the fairgrounds, I-680 again becomes backed up. Folks who want a Costco in our area for their convenience will be just shifting the pain of congestion to our neighborhood instead of I-580 in Livermore or I-680 in Danville.

9 people like this
Posted by perrymac
a resident of California Reflections
on Apr 12, 2016 at 10:12 am

perrymac is a registered user.

It doesn't figure. If the city wants the Costco so badly, why did the planning staff put out an EIR that says there will be 12,000 vehicles on Johnson Drive if the Costco goes there? If it wasn't true, why would they say this? These people who make comments without knowing the facts are beginning to really annoy me--and make me wonder who is behind the comments...

7 people like this
Posted by SHale
a resident of San Ramon
on Apr 12, 2016 at 11:48 am

SHale is a registered user.

GTF: Doesn't matter, no hotel operator/owner has said they want to 'build' there. My point and opinion was SOMETHING will be built there and there are 'worse' evils (traffic) wise than a Costco. The simple fact there won't be as many cars as the silly report says. How many times you see a single driver at a Costco? Not often; entire family comes. No way the EIR is accurate for traffic counts; certainly not weekdays at least.
BRING on a new Costco. Shorter drive for me and I'll wager a significant percent of Costco customers.

1 person likes this
Posted by Get the Facts
a resident of Another Pleasanton neighborhood
on Apr 12, 2016 at 10:24 pm

Get the Facts is a registered user.

SHale, "Doesn't matter, no hotel operator/owner has said they want to 'build' there."
If you went to the meeting tonight, then you would know that a representative from a hotel company/corporation stood up to speak at the public comments, and said he looks forward to bringing his hotel to Pleasanton.

I can't think of anything that are "are 'worse' evils (traffic) wise than a Costco". Lots of customers, constant turnover, increase on weekends and Decembers, what on earth would bring more traffic than a Costco?

By the way, I see MANY customers come by themselves. My spouse or I usually go solo.

Sorry, but further commenting on this topic has been closed.

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