Nonprofits to get a dime for every re-used grocery bag at Pleasanton store

Last year, New Leaf Community Market's program donated $9,455 to Pleasanton nonprofits

A Pleasanton grocery store is asking its customers to vote online this month to determine the six local nonprofits that will be beneficiaries of campaign that contributes 10-cents for every reused grocery bag.

New Leaf Community Market is working with Envirotoken to conduct the program in May.

Each time New Leaf Community Market customers reuse a grocery bag, they receive a token worth 10 cents that they can direct to the beneficiary of their choice.

In its 2014 program, New Leaf donated $9,455 to Pleasanton nonprofits, and a total of $100,119 to organizations based in the communities that New Leaf serves.

The candidates on the online Envirotoken ballot are California Native Plant Society, California Certified Organic Farmers (CCOF), Coastside Land Trust, Community Alliance with Family Farmers (CAFF), Fish Wise: Sustainable Fishery Advocates, Go Green Initiative Association, Organic Farming Research Foundation (OFRF), Regional Parks Foundation, The Ruth Bancroft Garden, Save Mount Diablo, and Walnut Creek Open Space Foundation.

Throughout May, these organizations will be hosting tables at New Leaf to tell the public about their mission and work.

New Leaf Community Markets launched the Envirotoken program in 1993 to encourage the use of reusable bags and support local environmental nonprofits.

Since then, New Leaf shoppers have reused bags over 5 million times, which generated donations of well over half a million dollars to local nonprofits.

For more information about the Envirotoken program and other community giving programs, visit

The ballot for this month's program can be accessed at:

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