An intense obstacle course, a raucous festival and thousands of revelers are headed to the Alameda County Fairgrounds later this month as part of a daylong event from obstacle race company Rugged Maniac.
The May 23 stop in Pleasanton is part of an international series that will hit 22 other cities across North America this year, according to organizers.
For the athletes and thrill-seekers, the obstacle course will feature 25 different challenges spread along three off-road miles, including underground tunnels, fire jumps, trampolines and a 50-foot water slide.
For those who want to just watch, the event also features an array of entertainment such as music, mechanical bulls, adult bounce houses, beer, food and exhibition booths.
"We're excited to be returning to the Bay Area for the second consecutive year," said Rob Dickens, chief operating officer of Rugged Maniac. "It's a vibrant area with an adventurous and active population that loves having fun outdoors. We're on pace to sell over 6,000 tickets to this year's event, which is a clear indication that Rugged Maniac is becoming an annual tradition in the area."
Dickens and company CEO Brad Scudder gained national exposure after appearing on ABC's "Shark Tank," where they enticed billionaire entrepreneur Mark Cuban to invest $1.75 million in Rugged Maniac.
"I'm super excited to be part of the Rugged Maniac team," Cuban, also owner of the NBA's Dallas Mavericks, said in a statement. "I'm anticipating the explosion of experiential entertainment and very few people execute this as well as Rob and Brad. I have every intention of helping them grow into a force in the industry."
Tickets for the Rugged Maniac obstacle course are priced at $89 through May 19 and $100 on race day. Students and military personnel with valid identification receive a $10 discount. The daylong festival, without race participation, is free to attend.
For more information, visit www.ruggedmaniac.com.