The American Red Cross will hold a blood drive in Pleasanton today in an effort to replenish supplies that typically dwindle during the holidays.
The local drive comes during January, National Blood Donor Month, and at a time when Red Cross representatives are urging eligible blood donors to start a lifesaving habit by becoming a regular blood donor this year.
Donations can be made at the Pleasanton Blood Donation Center, 5556-B Springdale Ave. from 11:30 a.m.-6:30 p.m.
National Blood Donor Month, started in 1970, attempts to raise awareness of the need for blood during the winter and throughout the year, while honoring those who roll up a sleeve to help patients in need.
Donors of all blood types are needed, especially those with O negative, A negative and B negative.
Type O negative is the universal blood type and can be transfused to patients with any blood type.
Types A and B negative can be transfused to Rh positive or negative patients.
To learn more about donating blood and to schedule an appointment, download the Red Cross Blood Donor App, visit redcrossblood.org/ or call 1-800-RED CROSS (1-800-733-2767).