Safeway launches campaign to help 'special needs' people

Donations benefit Easter Seals, the Muscular Dystrophy Association and Special Olympics

Pleasanton-based Safeway Inc. and The Safeway Foundation have launched a campaign that will fund important programs that assist people with special needs.

Through the Support for People with Disabilities campaign during the month of August, Safeway customers will be able to donate to Easter Seals, the Muscular Dystrophy Association (MDA) and Special Olympics.

These are the world's most prominent and respected organizations providing services to people with disabilities, conducting ground-breaking research to treat developmental and neuromuscular disease, and making competitive sports accessible to everyone.

"These three organizations have transformed the lives of millions of people with a range of special needs," said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. "We've had long relationships with Easter Seals, MDA and Special Olympics and are proud to be a part of their mission to assist others to live healthier lives and reach their full potential."

Over the years, Safeway has raised and contributed more than $200 million to support the vital efforts of the Support for People with Disabilities campaign partners. The funds have financed critical programs and raised public awareness about the important work these organizations perform every day. n


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Posted by Frank Lynn
a resident of Another Pleasanton neighborhood
on Aug 7, 2014 at 9:42 am

Safeway also seems to hire people with special needs at their stores. Although I prefer smaller grocery stores, their corporate social responsibility - being one of the few corporations to lead in this area - makes me want to shop there more.

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Posted by Ken Mano
a resident of Willow West
on Aug 7, 2014 at 9:57 am

The Amador Valley Athletic Booster Club has for years benefited from the eScrip program, which Safeway is the biggest retail participant, thus the Club has received a great deal of funding from Safeway thru eScrip, as part of giving back to the Commuity, the AVHS Boosters have provided facilities and volunteers (and T-Shirts) to host the annual East Bay regional Special Olympic tournaments for Basketball, Track and Volleyball for 11 years. AVHS and local Volunteers have provided a wonderful service to keep the games in Pleasanton for such a long time.... and its good to see some of the Special Olympics athletes working at our local Pleasanton store.

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Posted by Cholo
a resident of Livermore
on Aug 7, 2014 at 9:59 am

Safeway does a few good deeds. At check out, one has a choice whether or not they want to contribute to various charities. Unfortunately, Safeway takes all the credit. They never mention customer contributions?

I prefer to offer $ to charities that say Thank You to contributors and offer those contributors discounts on some of their high priced items.

i rest my case...

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Posted by Helping Hand
a resident of Another Pleasanton neighborhood
on Aug 7, 2014 at 12:34 pm

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Posted by liberalism is a disease
a resident of Birdland
on Aug 7, 2014 at 6:48 pm

liberalism is a disease is a registered user.

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Posted by stella
a resident of Beratlis Place
on Aug 7, 2014 at 7:09 pm

other stores do e-scrip too, not just Safeway. Fresh and Easy does it now and the employees are much friendlier and they support more local produce. they also hire people with special need so it's not just safeway.

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Posted by Jtjh
a resident of Vintage Hills Elementary School
on Aug 12, 2014 at 5:11 am

Jtjh is a registered user.

Businesses other than supermarket also support schools via e-scrip. It's a really easy way for members of the public to support schools. You can see lists of participating merchants at the e-scrip web site:

Web Link

Safeway no longer gives escrip contributions for purchases made with a credit card.

Remember, too, that Safeway requires Club Card members to renew their e-scrip registration annually, within a specific time frame. However, you can register already for the 2014-15 school year. You can do so online, via a link from the escrip site.

Target also operates a school support program, for its card holders. Again, customers nominate a participating school of their choice, which will benefit from purchases made on the card.

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