Emmy Kasten new VP of Marketing at Visit Tri-Valley organization

Background includes broadcasting, publications, fashion

Emmy Kasten has joined Visit Tri-Valley in the newly created position of Vice President of Marketing.

Kasten will be responsible for leading all marketing and communications aspects of Visit Tri-Valley.

"The next step for Visit Tri-Valley to fulfill its role as the destination marketing organization for the region was to have a strong and creative marketer leading the team," said Barbara Steinfeld, president of the travel organization.

"Emmy has an amazing background in marketing, PR and digital media, which is exactly what we were looking for," Steinfeld added. "We were impressed by her insights and her desire for a challenge."

Kasten grew up in the Bay Area and is a graduate of Clayton Valley High School in Concord and the UC Irvine. She launched her marketing career at the Orange County Performing Arts Center and later became the first marketing director for Geffen Playhouse in Los Angeles. Soon after, she joined Red Bull Energy Drink as Director of Communications and the brand's chief spokesperson for North America.

In addition, Kasten spent seven years as Editor-in-Chief of multiple regional luxury lifestyle publications (Item, 944, and Modern Luxury Hawai'i). She recently returned to the West Coast after living in New York City where she oversaw public relations globally for video game giant Rockstar Games.

Kasten is also the founder of the internationally celebrated fashion event Little Black Dress. For four years, she was the on-camera fashion expert on the KTLA Morning News, a Southern California morning news program.

Kasten lives in Dublin with her husband and their two children.


Like this comment
Posted by Al Cortes
a resident of Dublin
on Apr 4, 2014 at 10:51 am

Looks like we are in good hands with this new VP, bio was impressive. Hope this lady will help improve our neighborhood.
Congratulations and we will look forward to some major accomplishments.

Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.


Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: *

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Plenty of water that will cost more this year
By Tim Hunt | 2 comments | 739 views

Nominations due Monday for TV30’s Tri-Valley ‘Coach of the Year’ award
By Jeb Bing | 1 comment | 305 views


Readers' Choice Ballot is here

It's time to decide what local business is worthy of the title "Pleasanton Readers' Choice" — and you get to decide! Cast your ballot online. Voting ends May 21st. Stay tuned for the results in the June 23rd issue of the Pleasanton Weekly.