Outdoor clothing retailer REI to open new store, hire 50 employees in Dublin

'Dublin store will bring us closer to more than 42,500 active REI members in area,' CEO says

National retailer REI has announced that it will open a new store in Dublin next fall, taking over the space once occupied by a Honda automobile dealership.

The future REI location at 7099 Amador Plaza Road, between Dublin and Amador Valley boulevards, was vacated by Honda of Dublin which built a new showroom and service facility farther north on Dublin Boulevard. REI plans to tear down the old building and build a new, 24,000-square-foot facility.

REI sells brand-name gear and apparel for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel products. The new store also will offer a bike shop for quick assemblies and repairs, and a seasonal gear rental department for customers to test out new outdoor activities.

"REI has been honored to outfit outdoor enthusiasts in the San Francisco Bay Area since 1975 through our store in Berkeley," said Tim Spangler, REI's vice president of REI, which stands for Recreational Equipment, Inc. "The Dublin store will provide us the opportunity to bring our friendly expertise and quality outdoor products closer to the more than 42,500 active REI members that live within 15 miles of the new location."

The company currently serves nearly 417,000 active members through 10 stores in the San Francisco Bay Area. The firm operates 114 retail stores nationwide and has two online operations, and, in addition to manufacturing its own REI brand and Novara bike products.

To staff the new store, REI will recruit approximately 50 people. Hiring will occur three months prior to the opening and employment information will be available at

Through its locally driven grants program, the company also supports local non-profit organizations that help people experience and restore the outdoors, providing $3.7 million of grant support to non-profits last year.

In the San Francisco Bay Area, REI granted $272,000 to 21 non-profit partners in 2010, including the Bay Area Ridge Trail Council, East Bay Regional Park District and Save Mount Diablo. REI Dublin also will provide community space for the company and its local partners to host outdoor-related classes, presentations and events.

Although it operates as a consumer cooperative, the public can shop at REI, paying a one-time membership fee of $20. Members receive an annual member refund based on their purchases. More than $80 million in annual refunds was distributed to more than 3.9 million active members this year based on the co-op's 2009 sales, the retailer said.

REI members also receive discounts on gear rentals and REI Adventures trips and REI Outdoor School classes, in addition to free shipping on purchases of $75 or more through, and phone direct sales orders.

RERI was founded in 1938 by a group of Pacific Northwest mountaineers.

Linda Maurer, Dublin's Economic Development director, said the city is "thrilled about (REI's) decision to locate here."

"They will be tearing down the half-built building behind Circuit City and building a new structure there," she said. "Dublin has been working on this deal for a long while and we're happy to finally share the news."

REI is the second sporting goods store to announce plans to open a retail operation in Dublin. Earlier, Sports Authority, which has 450 stores in 45 states, said it will open a sports gear store in a portion of the now-closed Mervyn's Department Store on Regional Street.

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Like this comment
Posted by jaycee
a resident of Another Pleasanton neighborhood
on Dec 21, 2010 at 11:41 am

REI is a great place - We used to go there quite a bit when we lived in Portland. It will be a nice addition to our area. I sure hope Sprouts is still planning on opening their store in the old Circuit City building. That will be another fantastic addition! Now, if we could just get downtown Pleasanton filled up again! Happy Holidays!

Like this comment
Posted by Tissy
a resident of Another Pleasanton neighborhood
on Dec 21, 2010 at 2:54 pm

This is great news! I find I do most of my shopping in Dublin even though I'm not thrilled about it. I would rather my money stay in Pleasanton but Dublin seems to be more on the ball when it comes to attracting new businesses. Just my impression, but when Pleasanton is in talks with new businesses it seems to take FOREVER! The good ones end up in Dublin. Whatever happened to IKEA?

Like this comment
Posted by Richie
a resident of Happy Valley
on Dec 21, 2010 at 4:12 pm

I think you are right. I am not sure what is going on in P-Town but we seem to be losing a lot of new retailers to Dublin and restaurants and small employers to Livermore. There seems to be a sense of anti-business in our town. Rents downtown are very high, the owners think they are sitting on a street of gold. It is not only very hard and expensive to bring a business to our town but try and get a residential building permit. You won't believe the cost. In this economy housing is down, land values have dropped, but the City still charges the same for building permits as if the golden goose never left. The City work load is way down yet they still have the same number of planners doing who knows what. The City must be holding on to them to work on the huge number of residential projects that are being forced down our throats as a settlement to the lawsuit. 30+ units per acre all over town with large blocks of affordable set asides to fulfill some state quota. Personally I don't want us to look like Dublin along the freeway so I think the City will spread out the housing all over town. Share the wealth. Where are these kids going to go to school? Where will we put in new parks? If the school district is thinking of a parcel tax it won't even begin to solve the districts problems once thses kids start moving in. The school district should refuse to allow any building permits to be given out until a solution to where these new kids will be housed is addressed.

Like this comment
Posted by jaycee
a resident of Another Pleasanton neighborhood
on Dec 22, 2010 at 8:29 am

I realized while out shopping last night (in Dublin!!) that the city will now have four sporting goods stores once REI and Sports Authority are complete, not to mention Sports Chalet near by. They've already got Big 5 and Any Mountain - not sure all four will survive. I sure hope so because big vacant buildings are certainly not good!

Like this comment
Posted by Cletus the Petus
a resident of Another Pleasanton neighborhood
on Dec 22, 2010 at 8:48 am

The reason that these businesses go to Dublin and Livermore are:
- The actions of the Three Stooges on the City Council, led by the Hippie Mayor.
- The approval process takes so long, and is so outrageous, that businesses punt and go to Dublin or Livermore.
- The Three Stooges are clueless when it comes to recruiting businesses to the city that will be beneficial.

Of course, its al$o possible that $ome of these busine$$e$ don't have the large$$ that $ome of the developer$ do when it come$ to en$uring that certain council member$ are $eeing green.

We had the opportunity to get rid of The Three Stooges in November, and the voters unfortunately punted as well.

Like this comment
Posted by Where's the P Town Parking?
a resident of Another Pleasanton neighborhood
on Dec 22, 2010 at 1:24 pm

Doubtful that large volume retail stores will go to Pleasanton.
The city gets 1% of the gross as sales tax, which would really add up, but the downtown is not shopper friendly. Where can you park?

Maybe because rents are so high, prices are high, and the stores do not have the variety to compete.

If you wanted to buy a present or electronics, or other high value item, where do you think of?
I really miss the hardware store, who provided service, and is now another bank.

Like this comment
Posted by reasonable
a resident of Another Pleasanton neighborhood
on Dec 22, 2010 at 2:28 pm

I love REI, and will definitely shop there (I used to go to Fremont just to go there) but it will hurt not only Any Mountain, but also Dom's and Sunrise sports in Livermore, who offer many of the same kinds of equipment....

Like this comment
Posted by jim van dyke
a resident of Vintage Hills
on Dec 23, 2010 at 8:00 am

by anonymously name-calling you add nothing to the discussion. If you truly believe you know a better way to do things, post them...followed by your real name. Better yet, suggest them at a public council meeting or even serve yourself after proving your ability hold office.

Sorry, but further commenting on this topic has been closed.

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