New stores and fitness centers will be opening in Pleasanton in the coming weeks, including a second grocery store in the Rose Pavilion and a pet food store in the Safeway Supermarket complex on Santa Rita Road at Valley Avenue.
The fitness centers—24-Hour Fitness and Gold's Gym—are actually relocating their existing facilities to larger space in Pleasanton.
Pet Food Express, a Bay Area-based company, will open its 36th store Saturday, Dec. 4, where it has renovated the former Hollywood Video store at 1737 Santa Rita Rd. Owned by Michael Levy and Mike Murray, the business first opened in 1980 in San Francisco as a small pet food supply store. It has grown significantly ever since, achieving a growth rate of 10% last year compared to 5% overall in the pet supply industry, and this during a recession.
On opening day, Pet Food Express will be offering pictures of customers' pets or their family with Santa Claus for $10, with the proceeds to be given to the Valley Humane Society in Pleasanton.
"Pet Food Express and Murphy's Paw, the local pet supply store, are also teaming up to help Valley Humane and to help each other," Murray said. "It's a great example of companies working as 'compliments' to each other instead of 'competitors.'"
Farther north on Santa Rita Road, British-owned Fresh & Easy will open a grocery store in the Rose Pavilion next April in space once occupied by Express Fitness, a membership exercise club that relocated to other space in the pavilion earlier this year.
The 15,585-square-foot store is one of 12 Fresh & Easy stores that are set to open early next year in Northern California.
24 Hour Fitness also will open a new facility Friday, Dec. 17 in the former Tri-Valley Herald building at 4770 Willow Road in the Hacienda Business Park.