Pleasanton school board candidate Jeff Bowser is hoping to bring his educational and business experience to the district.
Bowser, who lost the race in 2008, said deciding to run again was a difficult decision.
"It's my choice to run for the board but it really needs to be a family decision," Bowser said. "We decided as a family (that) my education and business experience is what Pleasanton schools need so for that, we're willing to make difficult decisions at a difficult time and the controversy that creates."
Bowser has a Master's degree in educational leadership, and has 13 years working at all levels in schools, beginning as a teacher and working his way through the ranks.
"That, combined with 13 years of business experience brings the best of both worlds to benefit Pleasanton schools," he said. "I think the key thing is our schools are in dire straits and they need somebody with actual educational leadership experience.
"It sounds a little corny, but it's also to give back to a community where I've been a resident for 39 years."
Bowser said he's aware of the problems the district is facing.
"The job of the board as well as the administration is to attract the best of the best," he said, but "come spring, we're going to be back in the same budget situation we were in."
Part of Bowser's motivation comes from his recent completion of Leadership Pleasanton.
"Even though I've lived in this town for 39 years, there was so much I didn't know," he said, adding that the program gave him a better understanding of the city and how it's dealing with the state budget crisis.
Part of the reason deciding to run again was difficult, Bowser said, is that his wife, Patty, who's a third grade teacher at Hearst Elementary, will be restricted from promotion and won't be able to change positions should he be elected.
He said he'd recuse himself from any votes that would appear to be a conflict of interest.
"For the most part," Bowser said, "It's not an adversarial position. It's about coming together."
Bowser will be helped in his campaign by his son, Jeffrey, a senior at Foothill -- the same school he graduated from.
The kickoff for Bowser's campaign is set for 5:30 p.m. Sept. 9 at the Hopyard Alehouse and Grill.
Bowser is one of three candidates seeking election to one of two open seats on the school board in the Nov. 2 election. The others are Joan Laursen and Sandy Piderit .
Two current board members, Jim Ott and Pat Kernan, are stepping down, choosing to not seek re-election to their posts.
The other members of the school board, whose terms expire in 2012, are Chris Grant, currently the president, and Valerie Arkin and Jamie Hintzke.