Food and wine expert to speak at Tri-Valley CVB's luncheon today

'Foodie tourists' making regions such as ours a travel destination, new report says

The Tri-Valley Convention & Visitors Bureau (CVB) will hold its 15th Annual Partnership Meeting and luncheon starting at 11:30 a.m. today at the Blackhawk Museum.

Food and wine expert Brian Baker will speak on food tourism and how businesses can attract high-spending, local travelers who today seek wine and food experiences not only at top restaurants but also increasingly at regional destinations, such as the Tri-Valley.

Once thought to be the territory of major cities, today's "foodie tourist" choose regional destinations. More than 55 million tourists last year chose destinations based on their "foodie assets," according to a recent magazine report, the CVB said.

Destination Analysts State of the American Traveler article published in January 2010. Prior to his appointment at Chateau Montelena,

Baker is vice president of sales and marketing at Chateau Montelena Winery. He has 18 years of experience in the travel industry, including as vice president of Jackson Family Wines and as vice president of the San Francisco Convention & Visitors Bureau.

Also at the luncheon, Amy Blaschka, president & CEO of the CVB, will also highlight specifics of the CVB's Fiscal 2009-10 report and review the bureau's 2011 marketing plan.

Tickets for the event are $55 for CVB members; $65 for non-members.

For more information, contact Rachel Christie at (925) 846-8910 or by email at

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