Food and wine expert to speak at Tri-Valley CVB's luncheon Thursday

'Foodie tourists' making regions such as ours a travel destination, new report says

The Tri-Valley Convention & Visitors Bureau (CVB) will hold its 15th Annual Partnership Meeting and luncheon starting at 11:30 a.m. Thursday at the Blackhawk Museum.

Food and wine expert Brian Baker will speak on food tourism and how businesses can attract high-spending, local travelers who today seek wine and food experiences not only at top restaurants but also increasingly at regional destinations, such as the Tri-Valley.

Once thought to be the territory of major cities, today's "foodie tourist" choose regional destinations. More than 55 million tourists last year chose destinations based on their "foodie assets," according to a recent magazine report, the CVB said.

Destination Analysts State of the American Traveler article published in January 2010. Prior to his appointment at Chateau Montelena,

Baker is vice president of sales and marketing at Chateau Montelena Winery. He has 18 years of experience in the travel industry, including as vice president of Jackson Family Wines and as vice president of the San Francisco Convention & Visitors Bureau.

Also at the luncheon, Amy Blaschka, president & CEO of the CVB, will also highlight specifics of the CVB's Fiscal 2009-10 report and review the bureau's 2011 marketing plan.

Tickets for the event are $55 for CVB members; $65 for non-members.

For more information, contact Rachel Christie at (925) 846-8910 or by email at


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Posted by megsdad
a resident of another community
on Aug 19, 2010 at 8:54 pm

It is always so refreshing to read about Culianry Tourism that is occuring in destinations globally.

So many destinations feel they simply "have it" and therefore do not need to promote this because "everyone knows we have great cuisine" well news for those places-potential new visitors do not know and destinations in this current economic climate cannot rest on their laurels!
The whole world is your competition and it seems the Tri-Valley have recognised this-so congrats to you.

I first became aware of Culianry Tourism after hearing Erik Wolf speak here in Australia a few years ago. He is president/CEO of the International Culinary Tourism Association and as of yet I have not heard anyone speak with the passion that he has-but I have researched/read and attended all events I have been able to since then.

I have also just completed my CCTP certification [Certified Culinary Tourism Professional Cert] which has also given me the heads up on so much in this nich of tourism that really should be at the heart of any destinations promotion; to quote Erik Wolf, "every one of your visitors will eat and drink at least once a day-what an excellent opportuntiy to share culture and educate visitors?"

Its a shame I dont have a buisness trip that coincides with your luncheon but I hope it goes really well!
Oh, talking of Culinary Tourism events, dont forget the Culinary Tourism Global Summit that is being held in Halifax later this year.

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