Pleasanton's newest supermarket--99 Ranch Market—opened Tuesday in the Rose Pavilion at Santa Rita Road and Rosewood Drive.
The new supermarket is opening less than a month after Nob Hill Foods, owned by Raley's, closed its store that was located just a few blocks south on Santa Rita Road. It is located in the building that once housed the Levitz Furniture store.
"Ranch 99," is an Asian American supermarket chain based in Southern California's Buena Park. It has 28 stores, primarily in California, including a market in Dublin that was formerly a Ralph's supermarket. It is also considered a Taiwanese-American market because of the considerable amount of products imported from Taiwan .
First established as the Tawa Supermarket in 1984 by Roger Chen, it was designed to serve the Asian immigrant community in Los Angeles and the growing appetite among all shoppers for quality Asian food products. Today, Tawa has grown from an individual supermarket into a grand diversified organization that now serves a wide range of customers.
To celebrate its Pleasanton store opening, 99 Ranch is offering discounts on various products in its delicatessen and bakery departments and on other items in its full line of groceries, including a wide selection of live seafood.
The new supermarket at 4299 Rosewood Drive follows the opening earlier in the Rose Pavilion of Horse Nutrition, a retailer of nutritional supplements and related accessories on the south side of Rosewood Drive. It is located in a 2,874-square-foot store next to Express Fitness.
Iron Horse Nutrition sells name brand nutritional supplements, promoting its products for those seeking a healthy lifestyle and engaged in sports, fitness, performance and muscle building and dieting efforts.
Rose Pavilion is owned by Centro Properties Group, the country's third largest owner of community and neighborhood shopping centers.