Laura Olson, last year's chairman of the Pleasanton Chamber of Commerce and an executive with UNCLE Credit Union, has been named the new executive director of the Pleasanton Downtown Association.
She succeeds Christine Salidivar, who left the PDA last year to move to Florida with her husband John, who had just retired from the Lawrence Livermore National Laboratory.
Olson, whose salary will be $75,400 a year, was executive director of the Tri-Valley Convention & Visitors Bureau for five years before joining UNCLE in 2005, where she is now its marketing and business development manager. At UNCLE, she developed and implemented marketing, advertising, business outreach and community relations for the financial institution, reporting to Jim Ott, the credit union's president and chief executive officer.
The PDA is a quasi-public organization with 575 members. It operates as an assessment district with the goal of developing and promoting Pleasanton's downtown, functioning as a non-profit with funding provided by member assessments, matching city funds, sponsorships and revenue producing events.
"The PDA is fortunate to have Laura Olson taking on this leadership role for the organization as she brings a solid background in business development and promotions along with unequaled enthusiasm for the downtown and our community," said PDA board president Janet Yarbrough, "Laura brings a blend of professionalism, personality and productivity that will support her activities to enhance the downtown district."
As executive director, Olson will be responsible for management of the activities of the Pleasanton Downtown Association in accordance with the directives and policies established by the board. As such, her duties will include coordinating and overseeing the PDA's Design, Promotions and Marketing and Downtown Vitality committees and various subcommittees and activities. She will also coordinate publications, promotional materials and the PDA's website.
Olson currently serves on the board of directors of the Pleasanton Chamber as well as the Tri-Valley Housing Opportunity Center and the Valley Humane Society. She and her husband, Erik, reside in Pleasanton with their one year old son, Luke.