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Keller Williams acquires Hometown GMAC

End of an era for 3-decade-old downtown firm

Hometown GMAC, a name that's almost symbolic with Pleasanton's historic downtown, has been acquired by Keller Williams Realty, which has offices on West Las Positas Boulevard, on Main Street and in Livermore.

Steve Fast, president and co-owner of Hometown, said all Hometown agents have agreed to transfer to Keller Williams. Except for pending sales that are in escrow, all transactions by Hometown Realtors will now be carried forward under the Keller Williams flag.

Realtor Jim Walker, sales manager at Keller Williams, said Hometown's 33 agents will join his firm's 170 agents, making Keller Williams the largest real estate agency in terms of volume of transactions and the number of agents in the Tri-Valley. Long-time Realtor Bob Shapiro is the team leader of the Keller Williams Tri-Valley agency.

Fast said Hometown first started out as the Osborne Real Estate Agency in the mid-1970s. Real estate broker Mike Peel, Realtor Tom Fox and other investors bought the agency in 1978 as the Pleasanton office of the national Betters Homes & Gardens franchise. Better Homes publishing sold its real estate franchises to GMAC in 1990. GMAC recently sold its holdings to Brookfield, one of Canada's largest real estate firms, which wanted to change Hometown's name.

As part if the acquisition, Peel will become the broker at the now-expanded Keller Williams firm.

"The Hometown name is part of Pleasanton," Fast said. Peel and I saw no value in changing the name at a time when the real estate market is struggling, and our agents agreed."

Keller Williams plans to keep the Hometown office and will assume the lease starting March 19 when the Hometown plaque on the front wall visible from First Street will be replaced with the Keller Williams sign.

"Like any well known business that closes, it's sad," Fast said. "But Keller Williams is also a well-known and highly respected real estate firm. The people of Pleasanton will continue to be well served."

Comments

Like this comment
Posted by Gary Schwaegerle
a resident of Downtown
on Mar 12, 2010 at 3:33 pm

Gary Schwaegerle is a registered user.

Kind of sad, But a Great Merger! Congrats & All The Best Gary Schwaegerle www.schwagerlerealtors.com Since 1980


Like this comment
Posted by Another Gatetree Resident
a resident of Pleasanton Valley
on Mar 12, 2010 at 4:32 pm

Smelly Williams gobbles up another competitor.


Like this comment
Posted by Cholo
a resident of Livermore
on Mar 12, 2010 at 6:49 pm

I heard from a reliable source at Tully's that the deal was strongly supported by President Obama.


Posted by Name hidden
a resident of Ridgeview Commons

on Apr 27, 2017 at 5:15 am

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Sorry, but further commenting on this topic has been closed.

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