New farmers' market begins operating at Stoneridge mall this afternoon

Fresh produce, meats, cheeses, flowers, jewelry among items for sale Fridays and Sundays at shopping center

Starting this weekend, a trip to Stoneridge Shopping Center could have patrons picking up fruits and vegetables in addition to a new gadget or pair of jeans.

A portion of the parking lot between Sears and Macy's will transform into a farmers' market from noon to 6 p.m. Fridays and 10 a.m. to 4 p.m. Sundays.

Carrie Williams, marketing director at Stoneridge, said the ongoing market will be a regional destination with about 60 vendors participating.

"It is our goal to only feature foods and products from within a 200-mile radius of the mall," she said. "We'll have meats, fruits, cheeses, flowers, breads, handmade jewelry and soaps."

Part of the reason to not operate on Saturdays, Williams said, is to not compete with the popular downtown Pleasanton market, which is held from 9 a.m. to 1 p.m. With the mall location, however, the Friday and Sunday events are likely to attract people from nearby cities.

Put on by Island Earth Farmers Market, it also operates a daily indoor farmers' market at the Metreon in San Francisco.

To learn more, visit


Like this comment
Posted by Jon Harvey
a resident of Kottinger Ranch
on Oct 9, 2009 at 2:23 pm

This is a fantastic development in our city! I am especially pleased with the local focus, though 200 miles seems further than necessary with all of the Bay Area farms.

Like this comment
Posted by derek
a resident of Downtown
on Oct 9, 2009 at 2:59 pm

I'll walk there every week! see you there!!!

Like this comment
Posted by Jerry
a resident of Oak Hill
on Oct 10, 2009 at 1:50 am

Will the "preachers" be there???:)

Like this comment
Posted by healthy eater
a resident of Del Prado
on Oct 10, 2009 at 9:00 am

Awesome! More fresh fruits and veggies, just what the doctor ordered!

Like this comment
Posted by Cholo
a resident of Livermore
on Nov 8, 2009 at 9:05 am

hi jair...I'll do my best to contact the "preachers" so that they behave themselves!!!

They have never harmed anybody so how come you're so concerned? They're Americans and they have a legal right to spread the word. enuff said...

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