News


Sister paper Danville Weekly converts to online-only publication

Last print edition will be Oct. 2 in a move to focus on web opportunities

The Danville Weekly, a sister publication to the Pleasanton Weekly, will publish its last print edition Oct. 2 and shift its focus entirely online, publisher Gina Channell-Allen has announced.

The move will not affect the Pleasanton Weekly, which will celebrate its 10-year anniversary this January and remains a successful and constant staple in the local community.

The Danville online enterprise has been in process for more than a year as the Danville Weekly has greatly expanded the number of visitors to its website and launched the very successful Danville Express, an email news digest delivered to more than 5,000 people.

"With the cost and environmental impact of printing and mailing a newspaper continuing to rise, we have been planning for the day when we felt an online alternative could more efficiently fill the same needs in the community as a newspaper," Channell-Allen said. "Unfortunately, the dismal economy has accelerated these plans."

"While we realize this will be an adjustment for many, it puts us at the forefront of the way people will get their news and information in the future, and it will ultimately allow us to do much more than what is possible in a printed newspaper," she continued.

The changes will include concentrating resources to report up-to-the-minute local news online, moving from three days a week to a Monday through Friday daily Express email edition, which the Pleasanton Weekly's Express has had success with, and an emphasis on community participation and interaction.

This new, multiplatform strategy for the Danville Weekly will "secure and enlarge our role in serving the daily, local news and advertising needs of Danville and the neighboring communities we now cover," Channell-Allen said.

In just the last year, both unique monthly visitors and page views on DanvilleWeekly.com have tripled.

"A great number of community members prefer to receive their news more quickly in an electronic format," Channell-Allen said, referring to the 18,000 unique visitors to the website each month.

Beginning Monday, Oct. 5, Danville residents can look to DanvilleExpress.com for local news and advertising, and popular features such as the Town Square community forum, movie reviews and times, and a host of other resources.

"While it saddens us to discontinue the print version, we believe the future of community news is online," said Channell-Allen. "We look forward to continuing our tradition of quality journalism, just delivering it via a different medium. And we are excited about introducing new features that help build a stronger and more interactive community."

The Danville Weekly began publication May 6, 2005. It is part of Embarcadero Media, which, aside from the Pleasanton Weekly, has three newspapers on the Peninsula and one in Marin.

Comments

Like this comment
Posted by J. Bedford
a resident of another community
on Sep 18, 2009 at 8:16 am

You did a great job of explaining the reason for discontinuing the printed version of the Danville paper and giving people hope for a new and better on-line version. I surly will miss newspaper print if this is the new method of delivering the local news.


Like this comment
Posted by Pleasanton Resident
a resident of Castlewood
on Sep 18, 2009 at 8:36 am

Thank you for your statement that the Pleasanton Weekly will continue it's print edition. Although I am a user of both the on-line version and the print version and I understand the general move to on-line news, I think the print version has amazing value. I congratulate the Pleasanton Weekly in continuing to support the community and hopefully in a profitable way for the Weekly. It is a valuable resource in keeping our community well informed, but it also brings us closer together and helps us operate more as a large extended family when we are aware how our schools are performing (or not as in the financial needs), who our local businesses are and what they are doing, and City of Pleasanton information is so important to all of us. Again, thank you the "Pleasanton Weekly" for continuing to support our community.


Like this comment
Posted by Pleasanton Business Person
a resident of Another Pleasanton neighborhood
on Sep 18, 2009 at 5:17 pm

It seems as though printed newspapers are becoming obsolete! This year we have seen the elimination of many, many dailies across the country. Unfortunately, the advertising in the Pleasanton Weekly (and Danville, too) is deadly expensive. My Business these days see bigger and better return of the advertising budget through on-line advertising. I'm sure without business advertising to support the paper, it is only a matter of time before the Pleasanton Weekly and even our local dailies go to online versions. Change is inevitable...


Like this comment
Posted by Claudette McDermott
a resident of Another Pleasanton neighborhood
on Sep 18, 2009 at 5:37 pm

Wow! Sorry to hear that they are going online only. The local papers of the Independent & Pleasanton Weekly are the only mail I look forward to these days, so I do hope the two of you are able to continue for years to come. I am sure there are many sorry to see the paper of the Danville Weekly go by the wayside, to the internet only, but business is business and 2005 was still a tough time to do business let alone open a new business and it hasn't gotten better yet, really. When other businesses do better they will be able to afford ads again and the papers can come back or new ones will spring up in it's place. Give it a couple of years.


Like this comment
Posted by DL
a resident of Danville
on Sep 18, 2009 at 11:07 pm

Although I've always loved physically picking up and reading a newspaper while enjoying a morning cup of coffee or tea, find the positive side of saving trees and using far less paper, filling our trash/landfills.

It's mainly the age and new era of technology coming full force, along with trying to change up with the current bad economy we're all experiencing.

It will truly be an adjustment to many, but will certainly help the environment as well.


Sorry, but further commenting on this topic has been closed.

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