In a move to encourage shoppers to stay downtown longer, the city will extend the parking limit from two to three hours beginning today.
Last month, the City Council approved the parking zone change for Main Street from the railroad tracks south to Bernal Avenue and side streets between First Street and Peters Avenue. The Pleasanton Downtown Association (PDA) and the city are jointly funding and installing the replacement signage.
Pleasanton's current two-hour parking limit went into effect in 1997. Changes in the city's population, traffic circulation and downtown business needs prompted the PDA to ask the City Council to revisit the regulation.
In addition to the new signage, city maintenance crews have re-painted all 108 light poles in the downtown district over the course of several weeks.
The parking limit change is the latest effort to draw more people downtown. Other recent steps have included shopkeepers extending their hours on Wednesdays, calling it Wednesday Night Live; free summertime movie showings at Delucchi Park and the recent announcement of holiday skating at Delucchi this November, hosted and operated by a subsidiary of the San Jose Sharks.