A gay rights activist group Thursday launched a grassroots organizing campaign in anticipation of a possible 2010 ballot measure to restore marriage for same-sex couples.
Equality California, an organization that works for the rights of lesbian, gay, bisexual and transgender people, held a conference call Thursday to discuss the launch of the "Win Marriage Back: Make it Real!" campaign. The campaign features faith outreach, on-the-ground organizers, door-to-door canvassing, online activism and a series of statewide television ads, the first two of which are scheduled to air beginning Monday.
Their goal is to reach more than 300,000 Californians over the next 100 days and ultimately establish a ballot measure to overturn Proposition 8, the state's same-sex marriage ban, in 2010.
"We know that no matter what the court decides, we need to do the hard work to change hearts and minds," executive director Geoff Kors said.
A spokesman with the ProtectMarriage.com campaign, a Proposition 8 advocacy group, said they are prepared to re-engage Californians on the issue.
"I guess the battle is on," spokesman Frank Schubert said. "We're moving forward with our own education foundation and advocacy fund."
Schubert said the group plans to announce a campaign of their own in the coming days.
The group is developing an education foundation and advocacy fund "to raise funds to educate the public about the importance of marriage and generally promote the benefits of traditional marriage," Schubert said.
The California Supreme Court is scheduled to issue its ruling on the validity of Proposition 8 by June 3.