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Much in store for Stoneridge mall

Shopping center adds H&M, specialty McDonald's, Haagen Daz, Rocky Mountain Chocolate Factory among others

Changes are afoot at Stoneridge Shopping Center.

If you've frequented the mall over the past couple of weeks, you may have noticed that some stores have closed while others have sprouted up. And the trend will continue.

Since its acquisition last July by Simon Property Group, the shopping plaza, which was formerly owned by the Mills Corporation, has moved in some new tenants and said goodbye to others.

"Stoneridge is in a good position because it has good occupancy rates of between 97 and 98 percent," said Carrie Williams, director of marketing for the mall. "When a tenant leaves, another fills its place."

And this spring, some well-recognized lessees will be moving into the 1.3-million-square-foot indoor mall. H&M, a Swedish clothing store selling the latest career and casual fashions, will take up 16,000 square feet of space at the north end of the center, near JCPenney. The space was previously habited by Grace's Hallmark on the second level and Radio Shack, McDonald's and Cinnamon on the lower level. The two-story H&M is expected to include women's, men's and teen's clothing, according to Williams. Before Stoneridge, the closest H&M stores were located at Broadway Plaza in Walnut Creek and The Great Mall in Milpitas--another Simon Property Group shopping center. It is expected to open in late spring or early summer, Williams said. A different Hallmark is still located on the lower level.

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Another clothing store for the younger set is Buckle, which is moving into the space formerly occupied by Bombay, a retailer of furniture, home accessories and wall decor. Bombay filed for bankruptcy last fall and will be closing all of its stores, including the Stoneridge store, which has already closed. Buckle, a young men's and women's clothing store, will open sometime this spring.

With the H&M moving in, McDonald's has relocated to a different site in the mall with under the brand of its prototype store McCafe. The store, which sells specialty coffee, gourmet cakes, muffins and other snacks, opened in January. Other recent openings include Just Dogs Gourmet, a specialty dog bakery and accessory store, Rocky Mountain Chocolate Factory and ice cream shop Haagen Daz.

Family restaurant Sweet River Bar and Grill, which was located adjacent to the new and highly-successful P.F. Chang's China Bistro and The Cheesecake Factory, closed recently. Williams said she didn't think the closure was related to the two popular eateries which opened last year, adding the owner chose not to renew his lease.

"There are a lot of interested parties (who want that space)," Williams said, but so far, a replacement for that site hasn't been named.

Some plans that haven't gotten off the ground are expansions to Nordstrom department store and parking areas. While the mall's previous owners obtained city approvals for the plans, which at one time included a movie theater, the project was put on hold due to Mills Corp.'s financial difficulties.

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Since Simon took over, Williams said "the intention is definitely to move forward with Nordstrom, the parking and (future) restaurants," but added that Simon didn't want to immediately assume the same plans that had been in place when they acquired Stoneridge.

With the takeover also came the appointment of a new general manager for the shopping center. Michael Finley, who has been with such Simon properties as Hilltop Mall in Richmond, Bay Street in Emeryville and The Great Mall, took the reins six months ago.

One thing that will remain fairly the same is the organization of food offerings. When asked why Stoneridge is one of the few malls without a food court, Williams said the operator designed the mall that way and there are no plans currently to change that.

With all of the changes taking place at Stoneridge, many are expected to be announced in the coming year, including an update to the Nordstrom and parking lot expansions, Williams said.

The marketing department is always seeking new tenants that will generate sales and satisfy consumer demand. One of the types of stores that is most requested by customers is a book store, which Williams said has proven difficult for Stoneridge to court because many are either not doing well financially or have trade area requirements regulating the distance between competitors.

Stoneridge will continue to keep the moderate-level retail it's known for, while also adding a few higher-end stores, Williams said.

"Right now, I think Stoneridge has a good merchant mix," she said. "I don't see Stoneridge becoming a luxury property."

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Much in store for Stoneridge mall

Shopping center adds H&M, specialty McDonald's, Haagen Daz, Rocky Mountain Chocolate Factory among others

by Janet Pelletier / Pleasanton Weekly

Uploaded: Fri, Feb 29, 2008, 3:29 pm

Changes are afoot at Stoneridge Shopping Center.

If you've frequented the mall over the past couple of weeks, you may have noticed that some stores have closed while others have sprouted up. And the trend will continue.

Since its acquisition last July by Simon Property Group, the shopping plaza, which was formerly owned by the Mills Corporation, has moved in some new tenants and said goodbye to others.

"Stoneridge is in a good position because it has good occupancy rates of between 97 and 98 percent," said Carrie Williams, director of marketing for the mall. "When a tenant leaves, another fills its place."

And this spring, some well-recognized lessees will be moving into the 1.3-million-square-foot indoor mall. H&M, a Swedish clothing store selling the latest career and casual fashions, will take up 16,000 square feet of space at the north end of the center, near JCPenney. The space was previously habited by Grace's Hallmark on the second level and Radio Shack, McDonald's and Cinnamon on the lower level. The two-story H&M is expected to include women's, men's and teen's clothing, according to Williams. Before Stoneridge, the closest H&M stores were located at Broadway Plaza in Walnut Creek and The Great Mall in Milpitas--another Simon Property Group shopping center. It is expected to open in late spring or early summer, Williams said. A different Hallmark is still located on the lower level.

Another clothing store for the younger set is Buckle, which is moving into the space formerly occupied by Bombay, a retailer of furniture, home accessories and wall decor. Bombay filed for bankruptcy last fall and will be closing all of its stores, including the Stoneridge store, which has already closed. Buckle, a young men's and women's clothing store, will open sometime this spring.

With the H&M moving in, McDonald's has relocated to a different site in the mall with under the brand of its prototype store McCafe. The store, which sells specialty coffee, gourmet cakes, muffins and other snacks, opened in January. Other recent openings include Just Dogs Gourmet, a specialty dog bakery and accessory store, Rocky Mountain Chocolate Factory and ice cream shop Haagen Daz.

Family restaurant Sweet River Bar and Grill, which was located adjacent to the new and highly-successful P.F. Chang's China Bistro and The Cheesecake Factory, closed recently. Williams said she didn't think the closure was related to the two popular eateries which opened last year, adding the owner chose not to renew his lease.

"There are a lot of interested parties (who want that space)," Williams said, but so far, a replacement for that site hasn't been named.

Some plans that haven't gotten off the ground are expansions to Nordstrom department store and parking areas. While the mall's previous owners obtained city approvals for the plans, which at one time included a movie theater, the project was put on hold due to Mills Corp.'s financial difficulties.

Since Simon took over, Williams said "the intention is definitely to move forward with Nordstrom, the parking and (future) restaurants," but added that Simon didn't want to immediately assume the same plans that had been in place when they acquired Stoneridge.

With the takeover also came the appointment of a new general manager for the shopping center. Michael Finley, who has been with such Simon properties as Hilltop Mall in Richmond, Bay Street in Emeryville and The Great Mall, took the reins six months ago.

One thing that will remain fairly the same is the organization of food offerings. When asked why Stoneridge is one of the few malls without a food court, Williams said the operator designed the mall that way and there are no plans currently to change that.

With all of the changes taking place at Stoneridge, many are expected to be announced in the coming year, including an update to the Nordstrom and parking lot expansions, Williams said.

The marketing department is always seeking new tenants that will generate sales and satisfy consumer demand. One of the types of stores that is most requested by customers is a book store, which Williams said has proven difficult for Stoneridge to court because many are either not doing well financially or have trade area requirements regulating the distance between competitors.

Stoneridge will continue to keep the moderate-level retail it's known for, while also adding a few higher-end stores, Williams said.

"Right now, I think Stoneridge has a good merchant mix," she said. "I don't see Stoneridge becoming a luxury property."

Comments

Pat Morton
Another Pleasanton neighborhood
on Mar 2, 2008 at 7:37 pm
Pat Morton, Another Pleasanton neighborhood
on Mar 2, 2008 at 7:37 pm

Re: you article about Stoneridge Mall. The paragraph on the Sweetwater Grill closing is written so that it implys that the Cheesecake Factory is also closing. I had 2 people call me to tell me that we could not go to lunch at the Cheesecake Factory because it was closing. I called the restaurant to be sure it was still open - it is!
Thank you for your attention


Jim
Stoneridge
on Mar 3, 2008 at 6:57 am
Jim, Stoneridge
on Mar 3, 2008 at 6:57 am

Cheesecake Factory is alive and well...and is staying as per the bartender I talked to the other night. It's a possibility that BJ's Brewery/Restaurant may replace the Sweetwater Grill (which was way overdue to close)... so the potential is lookin' good for better restaurants!


aaron
Highland Oaks
on Mar 3, 2008 at 12:34 pm
aaron, Highland Oaks
on Mar 3, 2008 at 12:34 pm

i am very disapointed in sweet river closing. i've been a patron of there's since i can remember. what a shame.


The Mall
Another Pleasanton neighborhood
on Mar 3, 2008 at 2:42 pm
The Mall, Another Pleasanton neighborhood
on Mar 3, 2008 at 2:42 pm

I rarely shop Stoneridge. The only store that lures me in is Sears -- and that's for a major appliance purchase every few years. Too many P-town Stepford Wives and their plastic kids shopping there for my taste.


Me
Pleasanton Middle School
on Mar 3, 2008 at 4:45 pm
Me, Pleasanton Middle School
on Mar 3, 2008 at 4:45 pm

Why so bitter The Mall? Sounds like an insecurity issue. I grew up here and by no means are my parents,my children,or myself considered money rich. I shop at Stoneridge and I don't feel like I shop among Stepford Wives and/or plastic kids.
Reflect and know that self love diminishes hatred towards others.


The Mall
Another Pleasanton neighborhood
on Mar 3, 2008 at 5:11 pm
The Mall, Another Pleasanton neighborhood
on Mar 3, 2008 at 5:11 pm

I'm not bitter at all, Me. I am simply saddened at what Pleasanton and most of the Tri-Valley has become.

Too bad the real estate market has gone so South. I'd be sooooo gone otherwise.


PToWN94566
Walnut Grove Elementary School
on Mar 3, 2008 at 10:18 pm
PToWN94566, Walnut Grove Elementary School
on Mar 3, 2008 at 10:18 pm

They should update parts of the mall. I would hate for it look like the old one up in Concord area that was finally updated (the one with a smaller movie theater, that might be gone as well). Some people in the tri valley do act like Stepford Wives or plastic kids as you put them- but who cares? The simple thing to do is to ignore them- you don't go to the mall to please or entertain others. If you enjoy people watching like I do, it can make for an entertaining afternoon, but that's not the point. Laugh it off and move on with life. And it's Sweet River Saloon, haha. I remember going there 20 years ago when I was young for my birthday and really had fun. I'll miss that place!!!(Even though the food wasn't the greatest).


The Mall
Another Pleasanton neighborhood
on Mar 4, 2008 at 5:01 am
The Mall, Another Pleasanton neighborhood
on Mar 4, 2008 at 5:01 am

PToWN94566 -- You suggest laughing off what I see at the mall. Better yet, there are much easier-going places to shop where people are real. Why do it at Stoneridge?


RichMorrison
Dublin
on Mar 4, 2008 at 10:33 am
RichMorrison, Dublin
on Mar 4, 2008 at 10:33 am

I hate that place, it’s impossible to walk around without being pestered by the people working on the ground floor isles stalls especially the ones pedaling that black sea salt skin care crap.


Cholo
Livermore
on Mar 4, 2008 at 11:10 am
Cholo, Livermore
on Mar 4, 2008 at 11:10 am

STOP TRASHING WOMEN, STOP REFERRING TO WOMEN AS STEPFORD WIVES....


The Mall
Another Pleasanton neighborhood
on Mar 4, 2008 at 11:45 am
The Mall, Another Pleasanton neighborhood
on Mar 4, 2008 at 11:45 am

Cholo -- Geeze, lighten up. I'm female myself. I'm only calling them as I see them. Not all the women in town deserve to be labeled at "Stepford." But sadly, the majority of them are starting to head in that direction.


PToWN94566
Walnut Grove Elementary School
on Mar 4, 2008 at 7:46 pm
PToWN94566, Walnut Grove Elementary School
on Mar 4, 2008 at 7:46 pm

Yes I suggest laughing off the annoying people in the mall. If it really gets under your skin that bad, something is off with you. It's useless to get worked up over stuck up people that act "valley-ish". If there is a store in the mall or the same store an hour away, I would suck it up and go to the mall here.


Shelley
Downtown
on Mar 4, 2008 at 11:45 pm
Shelley, Downtown
on Mar 4, 2008 at 11:45 pm

There are so boob jobs walking around Pleasanton. It wonders me that only The Mall and I see that.


The Mall
Another Pleasanton neighborhood
on Mar 5, 2008 at 5:14 am
The Mall, Another Pleasanton neighborhood
on Mar 5, 2008 at 5:14 am

PToWN94566 -- I hit Sears and leave. I'm not a Macy's or Nordstrom kinda gal. But that goes without saying given I'm not "Stepford" either. *LOL* BTW, I would never drive an hour to shop. To be honest with you, shopping is not my religion. I make a lot of my "personal" purchases without ever entering a retail store. Thank God for the Internet!

----------

Shelley -- For some, it's hard to see over those plastic boobs, let alone past them! *LMAO*


Me
Pleasanton Middle School
on Mar 6, 2008 at 2:40 pm
Me, Pleasanton Middle School
on Mar 6, 2008 at 2:40 pm

The only thing that annoys me at the mall are those kiosk vendors and rude kids. I also see the fake boobs but who cares? I don't own a pair of those balloons and I shop just fine at Stoneridge. =)


get real
another community
on Mar 11, 2008 at 8:58 am
get real, another community
on Mar 11, 2008 at 8:58 am

You people are a joke. listen to your selves you sound like children, try to have an adult conversation if you can.


Amber
Foothill High School
on Apr 30, 2008 at 11:52 pm
Amber, Foothill High School
on Apr 30, 2008 at 11:52 pm

I think it's a good idea to get new business in the mall.I guess the guy at the Sweetriver got tired of dateing the managers. So he's moving on to new pastures. Hopefully the new resturant will have much better food. And yes! Pleasanton has snobs you just have to be yourself and ignore them. As for the plastic kids they belong to the Doc that does all the boob jobs.


chris
Amberwood/Wood Meadows
on May 29, 2008 at 10:50 am
chris, Amberwood/Wood Meadows
on May 29, 2008 at 10:50 am

Thanks God the Sweetriver is closed...Underage teens were being served alchohol there by the wait staff on a regular basis...GOOD its closed.......


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