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February 27, 2004

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Publication Date: Friday, February 27, 2004

CTV hires Bruce Goddard as new director CTV hires Bruce Goddard as new director (February 27, 2004)

Station plans new facilities, programs

by Jeb Bing

Bruce Goddard, for 12 years the Public Affairs Director of the Alameda County Waste Management Authority, has been hired as the new executive director of Tri-Valley Community Television, starting March 1.

He succeeds Darla Stevens, who retired in November as executive director of CTV Community Television, which she established, after 27 years at the helm. CTV, which is funded by the cities of Pleasanton, Livermore, Dublin and San Ramon through a 50-cent assessment on cable subscriber bills, produces and airs government and public service programs on channels 28, 29 and 30. These include Tuesday night meetings of the Pleasanton City Council on Channel 29 and the Pleasanton school board on Channel 28.
Goddard, who lives in the Piedmont section of Oakland, has produced television programs for CTV and other public broadcasting stations on waste recycling and other environmental issues. He also has contributed to the nightly CTV 580-680 news program, and has produced his own broadcast videos for stations such as KQED public broadcasting in San Francisco.

From 1978 to 1987, he served as chief assistant to California Assemblyman Tom Bates.

Goddard, 56, retired in December from the Waste Management Authority, a public agency that is charged with oversight of recycling and waste prevention programs in the county. A graduate of UC Berkeley, he received a master's degree in Public Administration from Cal State Hayward. His daughter Caroline attends Piedmont High School.

He takes over the station just as major capital improvements are being planned, including a new state-of-the-art production facility and studios adjacent to Village High School at Bernal Avenue and First Street in Pleasanton. Goddard said the new facilities will enable CTV to offer more production and programming services to the four cities it serves, as well as to generate additional revenue by producing shows for local organizations.

"I'm hoping to make our services available to school districts and others at affordable rates so that they can have first-rate, quality productions on community television," Goddard said.

One of his first priorities will be to develop a recognizable brand name for the stations. He said the Canadian Television network uses a similar acronym and has complained about American public television outlets that use "CTV."

"We are fortunate to attract a seasoned professional with the breadth of experience that Bruce Goddard brings," said Joan Zehnder, chairwoman of the CTV board of directors. "Bruce is the right person at the right time to build on the foundation that has been established at CTV, and to lead the expansion of the station in the years to come."

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