This Tuesday after Thanksgiving was named Giving Tuesday in 2012 by organizers from the 92nd Street Y in New York City and the United Nations Foundation. The aim was to create an international day of giving near the beginning of the Christmas holiday season. Much like the Holiday Fund, which we started in 2002, Giving Tuesday focuses on charitable causes.
After a weekend of heavy marketing from Black Friday to small business Saturday and Cyber Monday, this is the time to rally around the need to remember those who need it the most.
Even with a booming economy, the nonprofits supported by this year’s Pleasanton Weekly’s Holiday Fund year are faced with a combination of rising costs and increases in the numbers they serve that far outpace the revenue they have to meet these obligations.
This year, the contributions will be split between two tiers among our 12 recipients.
In Tier 1, recipients will share equally in 50% of total 2017 Holiday Fund receipts. They are:
• Axis Community Health
• Pleasanton Partnerships in Education (PPIE) Foundation
• Valley Humane Society
• ValleyCare Charitable Foundation
Tier 2 recipients will share equally in 50% of total 2017 Holiday Fund receipts. They are:
• Agape Villages Foster Family Agency
• Hope Hospice
• Open Heart Kitchen
• REACH for Special Adults of the Tri-Valley
• Sandra J Wing Healing Therapies
• Senior Support Program of the Tri-Valley
• Sunflower Hill
• Tri-Valley YMCA
Again this year, the Weekly is partnering with Silicon Valley Community Foundation (SVCF), which will handle all finances related to the Pleasanton Weekly Holiday Fund. This will allow donors to take advantage of a tax deduction for the dollars they contribute through the foundation's 501(c)(3) status to the fullest extent of the law.
Also, the Pleasanton Weekly and Silicon Valley Community Foundation will handle all costs of the campaign. That means that every dollar will go directly to the 12 nonprofits with no administrative expenses.
As the Holiday Fund is a donor advised fund of Silicon Valley Community Foundation, donations should be directed to:
Pleasanton Weekly Holiday Fund
c/o Silicon Valley Community Foundation
2440 West El Camino Real, Suite 300
Mountain View, California 94040
Checks should be made payable to Silicon Valley Community Foundation.
All donations will be acknowledged shortly after being received.