Needless to say, these series of busy shopping days herald a likely boom in retail sales for Christmas, which is less than four weeks away.
Stores, restaurants, even TV screens and radio stations are filled with Christmas music and decorations to keep the mood alive.
The National Retail Federation forecasts that holiday sales will increase between 3.6-4% this year, to nearly $679 billion dollars.
That’s good news not only for merchants which depend on holiday sales for a large share of their profits during the year, but also for cities such as Pleasanton that benefit from the surge in sales taxes collected during this time of year.
With shoppers jamming Stoneridge Shopping Center (see photo) and other retail centers, especially the San Francisco Outlets that are crowing I-580 much of every day, stores are keeping pace with late night hours, extra sales clerks and ongoing sales that seem to keep Black Friday specials on track.
Then there’s “Giving Tuesday” right around the corner with a national push for donating to charitable causes. This includes the Pleasanton Weekly’s Holiday Fund
Donations to the 2017 Holiday Fund will benefit 12 nonprofits:
* Axis Community Health
* Pleasanton Partnerships in Education (PPIE) Foundation
* Valley Humane Society
* ValleyCare Charitable Foundation
* Agape Villages Foster Family Agency
* Hope Hospice
* Open Heart Kitchen
* REACH for Special Adults of the Tri-Valley
* Sandra J Wing Healing Therapies Foundation
* Senior Support Program of the Tri-Valley
* Sunflower Hill
* Tri-Valley YMCA
Even with a booming economy, the nonprofits we are supporting this year are faced with a combination of rising costs and increases in the numbers of people they serve that far outpace the revenue they have to meet these obligations.
Contributions should be directed to:
Pleasanton Weekly Holiday Fund
c/o Silicon Valley Community Foundation
2440 West El Camino Real, Suite 300
Mountain View, California 94040
Checks should be made payable to Silicon Valley Community Foundation.
There is also an opportunity to donate online. Visit www.pleasantonweekly.com/holidayfund
All donations will be acknowledged shortly after being received.