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Build-A-Bear Workshop store to open at Stoneridge
Outlet to feature family-friendly entertainment throughout the day

Build-A-Bear Workshop, an American retailer that sells teddy bears and other stuffed animals, will open a store Oct. 5 in the Stoneridge Shopping Center.

At the store, customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. It's the largest chain that operates in this style.

Build-A-Bear Workshop has been acclaimed for the quality of its working environment, especially as a workplace for teenagers. The company's motto is "Where Best Friends Are Made."

Festivities planned for the grand opening celebration include a special ribbon-cutting at 10 a.m. on Friday, Oct 5, to be led by representatives of the American Red Cross. Pleasanton City Councilwoman Cheryl Cook-Kallio will join Chief Information and Interactive Bear Dave Finnegan for the ceremonies.

The first 100 guests at the store will mail special bears for free to be donated to American Red Cross, which will then distribute the bears to children in need of a teddy bear hug.

There will be family-friendly entertainment throughout the day, including appearances by Bearemy, the Build-A-Bear Workshop huggable mascot.