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Guess, 4 other new stores opening at Stoneridge
Simon Group names veteran executive as new manager of mall

by Jeb Bing

Stoneridge Shopping Center will open five new stores before the end of the year, including Guess, a retailer of luxury American name-brand clothing.

At the same time, the Simon Property Group, which owns and operates Stoneridge, announced that it has promoted Mike Short as the center's new general manager.

Short previously worked at other Simon properties, including Hilltop Mall in Richmond, Coddingtown Mall in Santa Rosa and Santa Rosa Plaza. Prior to joining Simon, Short had 10 years of diverse management experience within the shopping center industry.

"Stoneridge Shopping Center is the premier shopping and dining destination of the East Bay," Short said. "I am excited for the opportunity to help steer the center during this time of extraordinary growth."

Besides Guess, Stoneridge, which currently has five department stores and over 165 specialty stores, also will welcome MAC Cosmetics, LoveSac, Brighton Collectibles and Massage Journey.

Of the new stores, Guess is expected to open later this summer and will be the only East Bay location of the international brand, with a 4,200-square-foot space on the lower level in Grand Court.

MAC Cosmetics, a popular makeup company, will also opening this summer and will be located on the lower level close to Guest Services. The new retail spaces will cover close to 10,000 square feet.

LoveSac, which sells beanbags and "alternative furniture", will open this summer on the upper level near Macy's Women's, just the second Bay Area location for the store.

Massage Journey, a former kiosk that offers on-the-go deep tissue massages, will open in a permanent location near the Cheesecake Factory mall entrance this summer.

Later this year, Brighton Collectibles will open on the upper level above Grand Court. The jewelry and accessories retailer expects to be open before the Christmas holiday shopping season starts.

In addition, the existing Gap spaces at the mall are currently undergoing a complete remodel to bring the Stoneridge locations in line with the brand's existing store concept.

"We are thrilled to increase the lineup of shops at Stoneridge Shopping Center," said Carrie Williams, director of marketing and business development. "Complementing our extensive selection of retailers, these fantastic additions will continue to improve the shopping experience for our customers."