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City's newest supermarket opens in Rose Pavilion
Store caters to those with appetite for Asian foods

by Jeb Bing

Pleasanton's newest supermarket - 99 Ranch Market - opened Tuesday in the Rose Pavilion at Santa Rita Road and Rosewood Drive.

The new supermarket is opening less than a month after Nob Hill Foods, owned by Raley's, closed its store that was located just a few blocks south on Santa Rita Road. It is located in the building formerly housing Levitz Furniture.

99 Ranch is an Asian American supermarket chain based in Southern California's Buena Park. It has 28 stores, primarily in California, including a market in Dublin that was formerly a Ralph's supermarket. It is also considered a Taiwanese-American market because of the considerable amount of products imported from Taiwan.

First established as the Tawa Supermarket in 1984 by Roger Chen, it was designed to serve the Asian immigrant community in Los Angeles and the growing appetite among all shoppers for quality Asian food products. Today, Tawa has grown from an individual supermarket into a grand diversified organization that now serves a wide range of customers.

To celebrate its Pleasanton store opening, 99 Ranch has been offering discounts during the week on various products it sells in its delicatessen and bakery departments and in other parts of the store.

The new supermarket at 4299 Rosewood Drive follows the opening earlier in the Rose Pavilion of Iron Horse Nutrition, a retailer of nutritional supplements and related accessories. It is located on the south side of Rosewood Drive in a 2,874-square-foot store next to Express Fitness.

Iron Horse Nutrition sells name brand nutritional supplements, promoting its products for those seeking a healthy lifestyle and engaged in sports, fitness, performance and muscle building and dieting efforts.

Rose Pavilion is owned by Centro Properties Group, the country's third largest owner of community and neighborhood shopping centers.