http://pleasantonweekly.com/square/print/index.php?i=3&d=1&t=9145


Town Square

Tom Richert: An entrepreneur who doesn't stop

Original post made by Jeb Bing, editor of the Pleasanton Weekly, on Jul 20, 2012

It's quite a stretch from the tony venture capital investors' offices along Page Mill Road in Palo Alto to a lumberyard in Pleasanton, but Tom Richert made that move in 1976 and is today one of Pleasanton's most successful entrepreneurs. Now, 36 years later, he had enlarged his prominent corner business at Sunol Boulevard and Valley Avenue into a 15,000-square-foot hardware store under the nationally-known Ace Hardware brand name. A walk through the spacious store, where Tom and his son and partner Matt work with the rest of the staff to sort some of the 50,000 pieces of inventory now being sold at Richert Lumber (yes, the name continues) shows what a daunting task it is to run a modern-day hardware store.

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Comments

Like this comment
Posted by steve
a resident of Parkside
on Jul 20, 2012 at 11:03 am

Love that store. You could literaly spend an hour walking around the store noticing all the wonderful items you don't absolutely need, but would love to have. It's like a local hardware store on steroids.......in a good way.....
I just wish they were open on Sundays, as well.


Like this comment
Posted by Congrats!
a resident of Amador Estates
on Jul 20, 2012 at 11:43 am

Hearty Congrats to Mr. Richert! Many many kudos. He has built a remarkable business and in the process created many many private sector jobs, improving our economy, and contributing to making America great.

Unfortunately, Obama would not agree however. He strongly believes that Mr. Richert is not responsible for his success. Obama, Stark, McNerney, Pelosi, Gov. Brown and other democrats will work a bit harder to put more obstacles in Mr. Richert's way. Remember, Obama said he needs one more term to "get the job done" (i.e. of destroying private sector businesses and destroying capitalism).


Like this comment
Posted by Libby
a resident of Lemoine Ranch
on Jul 20, 2012 at 12:45 pm

(Post removed by Pleasanton Weekly Online staff as irrelevant to this thread.)


Like this comment
Posted by Shopper
a resident of Another Pleasanton neighborhood
on Jul 21, 2012 at 1:55 pm

Thank you for the story. Richert is to be applauded and recognized for all the drive and effort needed to create a successful enterprise. Good job.


Like this comment
Posted by Weekend shopper
a resident of Amador Estates
on Jul 22, 2012 at 1:03 am

And they are not even open on Sunday! Good work!


Like this comment
Posted by Stephanie (Ricker) Schmalz
a resident of another community
on Jul 23, 2012 at 7:41 am

Awesome article!

I went through Pleasanton Leadership with Matt (2006) - great guy and a great family.

Contrats to you all!


Like this comment
Posted by sara
a resident of Birdland
on Jul 24, 2012 at 12:59 pm

The key issue is he bought this land pre-building boom, and rode that wave to glory!

They've done great keepig up with the times and they're also cutting edge on top of things (thinking of their digital keyless entry locks!!)

Regarding the Obama comment, I'm sure the Richerts would agree they didn't do it alone. City government / building permits,planned neighborhoods, planning ... all things that contribute to Pleasanton being desirable and also a higher end city contribute nicely to their clients being able to afford good tastes, and having nice properties they don't mind investing in. Win-win.


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Posted by liberalism is a disease
a resident of Birdland
on Jul 24, 2012 at 1:51 pm

liberalism is a disease is a registered user.

Funny, sara. I'm sure Mr. Richert thanks govt everytime he has to stand in line for permits, inspections, regulatory audits, tax filings, labor reports, EEOC reporting. With obamacare, he can look forward to even more invasive reporting and procedures, somewhat akin to going through a colonoscopy.
But I bet he's grateful for the roads and bridges that lead to his building, since we all paid for them.


Like this comment
Posted by Lisa
a resident of Mission Park
on Jul 24, 2012 at 2:26 pm

I shop in this hardware store. They are a stand up business. I purchased an outdoor lighting fixture that has a motion detector. It stopped working several months after purchase. They replaced it with no hassle even though I had thrown out the receipt.

On a side note. Why politicize this nice article with the comments above people??


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Posted by sara
a resident of Birdland
on Jul 24, 2012 at 4:28 pm

You're correct Lisa, it's a shame politics entered the conversation, but on the bright side, perhaps setting - up & running a business by jumping through all the legal hoops and paperwork loops keeps the competition & cut-throats down, which in effect is a positive for Reichart as their great customer service, and inventory make them by far the best choice in Pleasanton and beyond.


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Posted by Sean
a resident of Sycamore Place
on Jul 25, 2012 at 6:43 am

Wait! If govt regulation is SO onerous, how did this company make it? Sounds impossible to me. Since we live in California, and we have nothing but liberal loons for politicians and a Marxist for president, just how to explain this thriving business success? It appears there are people out there like Richert who didn't get the message. Instead of claiming victim status and boo-hooing environmental and safety regs, he simply went forward with a stand-up company. Go figure!


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Posted by liberalism is a disease
a resident of Birdland
on Jul 25, 2012 at 8:45 am

liberalism is a disease is a registered user.

Sean, how naive are you? (That was a rhetoric question).
It's obviously not impossible, it's just made intentionally more difficult that it needs to be. You've obviously never run a business, nor have you witnessed the exodus of businesses from California. But that's OK, let's take regulations to the extreme and see what happens to our state's economy....oh, wait, it's already too late.


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Posted by Sean
a resident of Sycamore Place
on Jul 25, 2012 at 8:58 am

No LiD, I disagree. I think it is possible for companies to survive and thrive in today's world. Their success probably hinges first on having employees who know how to spell and write grammatically. You may be a bit out of your depth on this issue. Sorry about that. Thought about remedial education? Thinking often is a direct reflection of one's writing prowess or lack thereof.


Like this comment
Posted by Rita Zumwalt
a resident of Carriage Gardens
on Jul 25, 2012 at 11:31 am

I'm asked to choose between Tom Richert's success and "Liberalism is a disease's" assurance that California makes businesses fail. I'll think I'll choose the success model over some oddball who plays the victimization card and who thinks that liberalism is a disease. Not much of a choice, to be honest. (Wish there was some sort of mental stability test for some of the posters I've been reading since moving into Pleasanton.)