Feathered duo give new meaning to “plumped” by calling attention to saltwater-injected chicken
WHO: As people begin talking about the health and economic costs of “plumped” poultry, Foster Farms will be bringing the Say No to Plumping movement to the Alameda County Fair, with the infamous and hugely “plumped” Foster Imposter chickens and photo opportunities for the entire family.
The Imposters, longtime stars of Foster Farms’ TV ads, are two crazy out-of-state, freezer-burned, junk food-eating chickens, that have been trying to no avail to live up to the high standards of Foster Farms chicken – always natural, always fresh – and never “plumped!”
WHAT: Entertaining and interactive visuals throughout the day:
- Two 5’ + tall, fully feathered, “plumped” Foster Imposters
- Full sized, junk-food strewn Plymouth Belvedere from the infamous Foster Imposter commercials will be available along with the larger-than-life Imposters for free souvenir photo opportunities throughout day. Participants can pose with larger-than-life Imposters.
WHEN: Saturday, July 18, 2009 10:00 am – 10:00 p.m.
WHERE: Alameda County Fairgrounds
WHY: To inform consumers about “plumping” – that is, the injecting of saltwater into fresh, raw chicken at a significant economic and health cost to consumers. Foster Farms does not inject its fresh chicken with saltwater.
According to USDA, U.S. consumers spend $2 billion a year on useless saltwater in “plumped” chicken. Plumped chicken contains 700% more sodium than truly natural chicken and more salt than a large order of french fries. Consumers could be paying $1.50 for just saltwater per package of “plumped” chicken.
The plumping issue is heating up as multiple national publications report on the topic and consumers are taking to comment boards and blogs to voice their dissatisfaction.
Foster Farms is also launching a new web resource (www.saynotoplumping.com), which will help consumers determine whether their chicken has been plumped, how much each family may be spending a year on saltwater via a “plumpinator calculator” as well as where they can find more information about the health effects of sodium.