Organizations joining with Pleasanton Weekly to promote shopping locally
Original post made on Feb 15, 2011
Read the full story here Web Link posted Monday, February 14, 2011, 12:51 PM
on Feb 15, 2011 at 10:56 pm
My family always goes to the Baskin Robbins in Pleasanton off Rosewood. We were disappointed to learn yesterday that they do not honor the buy one/get one free coupon that comes in our mailbox. The nice gal working saw me holding the coupon and kindly informed me that her manager decided not to honor just that coupon. The others were fine, but not that one. While we appreciated her telling us before we ordered, we decided to leave. We drove straight to the Dublin Baskin Robbins, where it was packed, crowded, with another great worker. He happily took the coupon and when we told him our story, told us to come there as a first choice instead of the other one. Sadly, we will switch to Dublin instead of staying in Pleasanton for our Baskin Robbins 31 ice cream!
on Feb 16, 2011 at 12:31 pm
You know who gets my business? Those that effectively market to me through discounts and coupons. It seems like Dublin and Livermore small businesses take this more seriously than Pleasanton. Even the great Starbucks, who didn't dare to offer discounts or promotions, changed their tune last year with loyalty programs and discount offerings.
Those places that sell their discounted gift cards at Costco-you get my business. Those places that have little coupons on the flyers that are delivered to my house-I keep those flyers and come to your business. Those places that donate to my favorite charity or support the school programs with discounted scrip-you get my business. Those places that have fun loyalty progams-you get my business. Those places that send me an email about a freebie-you get me to walk into your store and purchase something along with my freebie.
And bottom line: If you are offering a service or product I need at a fair price with a little discount for me, you get my business.
This is the new game in town folks.