We were stopped in our tracks twice Monday, first by traffic on westbound Bernal Avenue that was waiting to be processed through a one-lane thoroughfare at a sobriety checkpoint next to the fairgrounds, and later at the office where we found an unsolicited email from the American Beverage Institute (ABI) telling us that those roadside checks are a waste of money. Both the checkpoint and email caught our attention, and really for two reasons. Sarah Longwell, ABI's managing director in Washington, D.C. who wrote us, seemed to know a lot about the Pleasanton checkpoint for someone 3,000 miles away. Second, that checkpoint, which involved officers from Pleasanton, Dublin, Livermore, the California Highway Patrol and the Alameda County Sheriff's Department, was well publicized in advance with the specific location announced on TV30's "Live at 4" news broadcast well before the road cones were placed to stop westbound motorists.
Read the full story here Web Link posted Friday, May 9, 2008, 12:00 AM