Presenting perfect pairings
Original post made on Jul 29, 2012
Read the full story here Web Link posted Sunday, July 29, 2012, 7:04 AM
on Jul 29, 2012 at 4:03 pm
"and includes a decadent dessert room"
From an advertising perspective, pairing "decadent dessert" in the text with a picture that features an overweight individual in the background creates a negative association. "Decadent" is employed to suggest pleasure; however, the overweight individual shifts the suggestion to "unpleasant consequences".
Like they say, a picture is worth a thousand words. Use them wisely to give your clients the biggest bang for their advertising buck.