http://pleasantonweekly.com/square/print/2012/07/29/presenting-perfect-pairings


Town Square

Presenting perfect pairings

Original post made on Jul 29, 2012

Pleasanton's Palm Event Center was the scene last week of the Livermore Valley Winegrowers Association's Taste of Terroir 2012 Pairing Competition.

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Posted by Mike
a resident of Highland Oaks
on Jul 29, 2012 at 4:03 pm

"and includes a decadent dessert room"

From an advertising perspective, pairing "decadent dessert" in the text with a picture that features an overweight individual in the background creates a negative association. "Decadent" is employed to suggest pleasure; however, the overweight individual shifts the suggestion to "unpleasant consequences".

Like they say, a picture is worth a thousand words. Use them wisely to give your clients the biggest bang for their advertising buck.

Mike