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New CVB leader -- too little too late

Original post made by Merchant on Jun 15, 2012

For many years merchants watched the CVB play at bringing business downtown, never did they really succeed. Fees to join were too high, return on investment far too low. The people who ran the CVB made it like a ladies-who-lunch club. It was nothing more than a social club for those who were insiders. A complete change of staff was long overdue.
San Ramon is not just talking about getting out of the CVB -- they did it at the last council meeting. Hundreds of thousands of dollars were given to the CVB each year, no benefit could ever be shown to the city. I applaud them for taking their money and leaving. The CVB has no benefits for small business, nor does the Chamber. Both organizations have made themselves into social clubs for the prominent and large business owners to the strict exclusion of small businesses.
If the new head of the CVB wants to gain support from the downtown businesses he needs to promote something other than the Palm Event Center and Concannon winery. Nothing small or local about either of those. I have traveled throughout the country and have seen so many travel guides in hotels that actually promote businesses. It works and it is well past time for the CVB to try it.

Comments (2)

Posted by nancy s., a resident of Another Pleasanton neighborhood
on Jun 15, 2012 at 1:18 pm

Usually when one uses an acronym, they initally spell out what it stands for. Since I am not familiar with CVB I can only make my assumptions...Castro Valley Band; Chamber of Valley Business or?
I assume it is Convention & Visitors Bureau...just saying


Posted by resident, a resident of Laguna Oaks
on Jun 18, 2012 at 10:19 am

I have been involved with and familiar with the CVB for many years. And, yes, there have been problems with leadership in the past, but I do believe the organization has made some incredible strides in the past year and is a definitely benefit to our local communities. I also want to point out that the CVB is no longer a membership organization and businesses do not need to pay a membership fee, as it was several years ago. So I really encourage businesses of all sizes to get familiar with the new structure so that you can take advantage of the marketing opportunities that are FREE for you. The CVB is now funded through a tourism business improvement district which means that the funding comes through a $2 "tax" that is charged for every room night booked in the Tri-Valley. It is a pass-through fee that the hotel guest pays. The cities of the Tri-Valley no longer fund the CVB through their general fund dollars. Much has changed for the better at the CVB...give this great organization & its new leadership a chance. They work hard & deserve it.


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