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Organic foods market to open in Vintage Hills shopping center

Original post made on Aug 31, 2011

The long-deteriorating, nearly empty Vintage Hills shopping center that was once facing the wrecking ball is bouncing back to a viable retail center with the announcement this week that a Santa Cruz-based organic food market will move into the old Romley's supermarket space.

Read the full story here Web Link posted Wednesday, August 31, 2011, 7:55 AM

Comments (39)

Posted by Erika, a resident of Vintage Hills Elementary School
on Aug 31, 2011 at 8:15 am

What wonderful news! It has been sooo long coming! I remember fondly walking down to Flair, Ben Franklin & Baskin Robbins when I was a kid. It will be great to have a grocery store closer to home. I hope this actually happens!

Posted by Laura, a resident of Ruby Hill
on Aug 31, 2011 at 8:19 am

Fabulous news! We will be sure to shop there.

Posted by steve, a resident of Parkside
on Aug 31, 2011 at 8:24 am

Unfortuantely, it will be closed in 6 months. There's more to California cuisine than granola and tofu.
By the way, are they employing union labor? No?! Where's all the so-called labor leaders who were fighting a new WalMart at the old Nob hill site. Big and successful=bad. Small and eclectic=bound to fail.

Posted by Member From Foothill Rd, a resident of Foothill Farms
on Aug 31, 2011 at 8:25 am

Thank goodness this is happening. I will definately shop there. When is the projected opening date? Tell us more!

Posted by anne, a resident of another community
on Aug 31, 2011 at 8:33 am

live near there.. can't wait. Trader Joes and all those other stores look great but they are not so close to home!

Posted by Meghan, a resident of Vintage Hills Elementary School
on Aug 31, 2011 at 8:42 am

YAY!!!!! Is there any estimate yet as to how long renovations will take and how long before opening day? We've been waiting too long for a grocery store here! Just hoping it's not overpriced...

Posted by Fletch, a resident of Jensen Tract
on Aug 31, 2011 at 8:51 am

As someone who worked @ Flair while going to college and now living in Pleasanton, it has always been a personal sore spot that the place stood empty. This is great news! I'll most certainly check it out!

Posted by Kim, a resident of Val Vista
on Aug 31, 2011 at 8:55 am

This is GREAT news...New Leaf is a wonderful excited!!!

Posted by Lee, a resident of Another Pleasanton neighborhood
on Aug 31, 2011 at 9:06 am

This is another good change for Pleasanton!! I will definitely shop there if prices are not outrageous. When is it projected to open?

Posted by avhs mom, a resident of Del Prado
on Aug 31, 2011 at 9:30 am

I"m so glad to hear there will be a store right here in Pleasanton that will feature organic and sustainably grown foods! I hope there will be a good variety of fresh foods that are locally grown/raised. When will it open?

Posted by resident, a resident of Vintage Hills Elementary School
on Aug 31, 2011 at 9:33 am

Hopefully the prices won't be exorbitant!

Posted by reasonable, a resident of Another Pleasanton neighborhood
on Aug 31, 2011 at 9:38 am

I am so happy to hear this! There was no good reason for this center to be vacant and I've watched hopefully as the tenant spaces have started to fill in. This is just what we needed!

Posted by Gayle, a resident of Vintage Hills Elementary School
on Aug 31, 2011 at 10:02 am

I am so looking forward to this store opening. I have been waiting for the 12 years since I moved to this neighborhood.

Posted by Neighborhood Foodie, a resident of Vineyard Avenue
on Aug 31, 2011 at 10:08 am

This is the best news for our neighborhood and for downtown! We'll walk here and will really enjoy having organic choices nearby without having to drive to Whole Foods in San Ramon. This market will make it, there are plenty of people who will be happy to have access to pesticide free foods. When will they be opening, before Safeway's new store on Bernal and Valley? Welcome New Leaf!

Posted by Toni, a resident of Vineyard Avenue
on Aug 31, 2011 at 10:41 am

Yes I am so excited I won't be able to sleep. I currently drive to Santa Cruz to shop this store. The butcher shop beats everything I have seen or ever tasted - and the produce is right up there with the farmers market.

Posted by Jennifer Pearce, a resident of Pleasanton Valley
on Aug 31, 2011 at 11:00 am

This is great news! What a great addition to the neighborhood and the city as a whole!

Posted by Kim, a resident of Vineyard Avenue
on Aug 31, 2011 at 11:02 am

Finally! Looking forward to trying it out... There is enough local competition to keep prices in check. They won't fail if they get the communitie's support! Everyone who's been hoping for this for years - make it a priority to stop in at least once a week!
When is opening day?

Posted by Joe, a resident of Vintage Hills Elementary School
on Aug 31, 2011 at 1:38 pm

I'll shop there only if it's a Union Shop

Posted by s.r., a resident of Another Pleasanton neighborhood
on Aug 31, 2011 at 1:47 pm

I'll only shop there if it isn't a union shop! Unions are ruining this country.

Posted by Nancy, a resident of Vineyard Avenue
on Aug 31, 2011 at 1:51 pm

for Steve in the parkside neighborhood with the negative comment-Please just stay on your side of town an shop at Luckys and Trader Joes. Hope you car doesn't get smashed while in that Trader joes lot.

Posted by A Neighbor, a resident of Another Pleasanton neighborhood
on Aug 31, 2011 at 2:07 pm

I am with you, Nancy. Steve, please take your negativity and go away. New Leaf is an awesome place to shop, and I will be there on opening day!

Posted by Spudly, a resident of Laguna Oaks
on Aug 31, 2011 at 3:27 pm

Stop complaining and just support the business and the tax benefits to Pleasanton. Might be a good idea to eat some healthy food too even if it costs a bit more.

Posted by Buford, a resident of Birdland
on Aug 31, 2011 at 7:22 pm

Steve is right! The southeast Pleasanton (Vintage Hills) liberal elites are at it again! They're forcing organic, healthy produce down our throats! Any store worth its salt has tons of processed food, soda, meat from China, and low paid workers! God bless Walmart and Chinese made goods!

Posted by just saying, a resident of Another Pleasanton neighborhood
on Aug 31, 2011 at 9:11 pm

Hating walmart is a Left-liberal-Dem talking point.

Posted by Mr T, a resident of Vineyard Avenue
on Aug 31, 2011 at 9:54 pm

I personally like the Lucky on Holmes in Livermore. Never will you see a more unreconstructed version of the supermarket you remember from 30 years ago. It's colorful, garish, fun to walk through, and unapologetically stocks every mass-produced, non-locally-sourced, out-of-fashion, processed and exploitative food item you can think of. And you won't find a single person in there taking themselves too seriously. It's great!

Posted by Stella, a resident of Alisal Elementary School
on Aug 31, 2011 at 10:16 pm

I would love to have healthy, local food crammed down my throat. Food is our first medicine and I would rather spend more money on good food than on health care and pharmaceuticals.

With the economy the way it is, let's keep our money in our community. Yes big and successful = bad! Small and local = good!

Thank you New Leaf!!! I can't wait.

Posted by Michelle, a resident of Kottinger Ranch
on Aug 31, 2011 at 10:34 pm

Hurrah!! We've been trying to get a grocery store there for 17 years. Now I can just go down the street to my neighborhood coffee shop, get my kids a yogurt, and pick up some bread, milk and eggs without having to drive so far to Safeway or Raleys. I hope they are open on Sunday mornings when I am out of cream for my coffee so I don't have to drive down to the Dairy in my pjs. If they carried the Sunday NY Times, my life would be perfect. This is so exciting!!!

Posted by Beth, a resident of Another Pleasanton neighborhood
on Sep 1, 2011 at 10:56 am

Cool!!! I've heard about them, but never been able to shop there...can't wait to try it and being "down the street" from me is a bonus. If prices are similar or cheaper than Trader Joe's I'm there!!!

Posted by PlezRez, a resident of Amberwood/Wood Meadows
on Sep 1, 2011 at 5:44 pm

I have family living near the New Leaf in Boulder Creek. Every time I visit them, I try to find a way to get to that market for their fantastic deli! Nitrite-free meats make for healthier sandwiches and they have delicious and inventive salads, too! The store has a great selection of organic everything! This is the store I've been waiting for in Pleasanton! No more schlepping to Whole Foods in San Ramon!

Posted by Mike, a resident of Highland Oaks
on Sep 1, 2011 at 6:44 pm

There is nothing sadder than and empty store, so I'm happy to read this item; and if more healthy stores promote healthy eating habits, all the better. Anything that contributes to reducing the community's collective BMI contributes to a healthier and more scenic Pleasanton.


Posted by Vern, a resident of Laguna Oaks
on Sep 1, 2011 at 7:36 pm

I've been to one of the New Leaf stores in Santa Cruz and was really impressed. Pleasanton doesn't have a store even close to this in terms of organic produce and REAL FOOD, not processed garbage. The Vintage Hills neighborhood is lucky to have this store.

Posted by Joanna, a resident of Vineyard Avenue
on Sep 1, 2011 at 9:06 pm

Can't wait, Just what the doctor ordered! Welcome to the neighborhood!

Posted by Toni, a resident of Vineyard Avenue
on Sep 2, 2011 at 8:19 am

The New Leaf marked has not signed a lease agreement yet. I called and asked.

Posted by Dave, a resident of Lund Ranch II
on Sep 2, 2011 at 12:24 pm

Wow.. Steve... really.. relax, you're gonna hurt yourself.. this is a grocery store we're talking about.

I've been to the New Leaf in Half Moon Bay a number of times and it's an amazing store.. I can't wait.. FINALLY a decent grocery store in Pleasanton!

Posted by Michael Leonard, a resident of Vineyard Avenue
on Sep 2, 2011 at 2:02 pm

Michael Leonard is a registered user.

This great news. I plan to shop there.

Posted by vinny, a resident of Vineyard Hills
on Sep 4, 2011 at 8:43 pm


Don't worry, I'm sure they will
pay the workers terribly and offer
them no benefits...that will make you happy wouldn't it?

Or hey what the hell steve, maybe they will employ slaves.

Quit posting garbage you moron

Posted by Rocko, a resident of Country Fair
on Sep 9, 2011 at 6:13 am

Adding a market will take away business from other markets... add two markets, or three or four (Safeway, Sprouts, etc.) and someone is going to fail big time.

Which ones? I would be concerned about Gene's, Lucky, and Raley's.

Posted by Ron, a resident of Vintage Hills Elementary School
on Jan 2, 2012 at 2:48 pm

Any update on this?

Posted by Anonymous, a resident of Another Pleasanton neighborhood
on Jan 3, 2012 at 9:18 am

New Leaf is a great store. I've been to the one in Santa Cruz many times. It will be a great addition to the Vintage Hills shopping center which has been vacant way too long.
Another store that everyone should try is Fresh and Easy. They send coupons all the time in the mail (and sometimes it's $10 off) and the parking is great (unlike TJ's). They have a lot of prepared meals and great prices on other items, too. If you haven't given them a chance yet, give them a try. It's nice that we will have a few small stores to choose from here (Trader Joe's, Fresh and Easy and New Leaf). If the Walmart store comes, I hope Fresh and Easy and Trader Joe's don't suffer since they'll all be within about a 1/2 mile of one another.

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