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Safeway to break ground this morning on new 'Lifestyle' store in Pleasanton

Original post made on Feb 10, 2011

Civic leaders will join Safeway executives at 9:30 a.m. this morning at the traditional groundbreaking ceremonies for the company's new 58,000-square-foot "Lifestyle" supermarket at Bernal and Valley Avenues, next to the northbound I-680 Bernal Avenue off-ramp.

Read the full story here Web Link posted Thursday, February 10, 2011, 7:33 AM

Comments (33)

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Posted by Dana Gulseth
a resident of Another Pleasanton neighborhood
on Feb 10, 2011 at 8:28 am

I am so happy to see this coming to Pleasanton. It will make our great town even better. Thank you!

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Posted by Mae
a resident of Del Prado
on Feb 10, 2011 at 9:42 am

Looking forward to the new Safeway coming to our side of town.
But unhappy about the city councel not allowing the gas station.

It isn't fair to shopper's a chance to save on gas..Why is the Shell
station getting special treatment? They have allowed other establishment's to open close to other similar ones.

Will still go to Dublin to spend my money at the Safeway Station!!

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Posted by Curious
a resident of Del Prado
on Feb 10, 2011 at 9:55 am

I agree with Mae. The Shell (now Chevron) needs competition. How can one business dictate whether a competitor is allowed to open nearby. That doesn't sound legal to me. We all need to push hard for the Safeway gas station.

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Posted by Claudette
a resident of Another Pleasanton neighborhood
on Feb 10, 2011 at 10:32 am

Looking forward to seeing something other than an empty field where the Safeway site will be.

Concerning the gas station... I think Raley's has more to worry about with Safeway being so close. The gas station is so crowded at times I can't get gas. The Safeway store should be allowed to function because the Corner gas station can't support the community properly. It's too small and shares parking and traffic from the Jack in the Box and the Car Wash and the Convenience Store, all Jammed into one location. How did THAT get passed?????

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Posted by JR
a resident of Danbury Park
on Feb 10, 2011 at 1:15 pm

What is up with limiting our gas station...? Our family was looking forward to giving Pleasanton our gas money instead of going over to Dublin or Livermore. In the hometown of Safeway, why is it they can't stand up, put in a gas station and let us choose where we want to go. I will never go to that station because of that. Unless perhaps someone can explain.

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Posted by Jill
a resident of Del Prado
on Feb 10, 2011 at 1:47 pm

I wish Safeway would FIRST fix the store we already have. I HATE shopping there but, I like the prices. If I have to, most of the time I run into unpleasant workers. The lines are always long, due to lack of clerks.The carts are FILTHY!!! I will not use the kiddie one because several times I have found them with food inside. It wouldn't take much for them to have someone check on them once in awhile! When my arm was hurt it took forever to get service out.Once at night they just shut down all the lines to get the days totals. Meanwhile myself and several people were forced to wait in line for over 10 minutes! Than when they opened up the lanes, they only had two people helping. They do this every night around 10 so beware! Too bad it wasn't a bigger Trader Joes or Whole Foods moving in. They do customer service right!!!!

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Posted by Dana Gulseth
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 8:29 am

what can we do to get a gas station there? Is it too late?

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Posted by Melissa
a resident of Mission Park
on Feb 11, 2011 at 8:31 am

I agree with Jill.

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Posted by Occasional Safeway shopper
a resident of Birdland
on Feb 11, 2011 at 8:32 am


You and I have had very difference experiences shopping at the present Safeway on Santa Rita. I find their prices outrageously inflated, but I also find the employees are very courteous and helpful. I do agree with you that they need to do something about their shopping carts being dirty, however I have to admit it being difficult to keep up with dozens of carts when they have a Jamba Juice and a Starbucks inside. That invites consumption of beverages while shopping, and unfortunately most people's mommy's apparently never taught them to pick up after themselves.

Safeway's main issue however, as far as I see it, is the lack of enforcement about people parking in the fire lane. With a parking lot where there's never lack of spaces, I find it outrageous how many lazy people think it is OK to break the law and park in the red zone, just because someone is sitting at the wheel while another person is just going quickly for an item, or go to the ATM, or go get ripped off at Starbucks.

Not only this is a huge liability for Safeway, but it is illegal and it shows lack of respect for other drivers as it blocks the flow of traffic, as it makes the main through way in front of the building a one lane instead of two.

The management at Safeway should really look into this abuse.

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Posted by Sue
a resident of Valley Trails
on Feb 11, 2011 at 9:12 am

Wow Occasional Safeway Shopper --

Do you think you can be anymore negative????

Also, Safeway has no control who parks in the "Fire Zone." If people are lazy ( as you say ) Safeway has no control over that either.

You might want to get your facts straight before accusing and blaming someone.

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Posted by Danville Petroleum
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 9:26 am

The reason why the Council axed the Safeway gas station is that Danville Petroleum - owners of the Chevron station across the street - has contributed thousands to the campaign coffers of Hosterman, Cook-Kallio, and Torne over the years. These legalized bribes determine public policy in Pleasanton - and everywhere else, for that matter. Check the 460's.

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Posted by Ngo Loon
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 9:40 am

Danvile Petroleum,

You are 100% correct. The Three Stooges' (Hosterman, Cook-Kallio, Thorne)agenda is almost entirely determined by payola and campaign contributions. It's just a crying shame that Pleasanton voters keep these Stooges in office.

Since that gas station has been converted to a Chevron, they added about a 4 cent incerement to the gas prices compared to when it was a Shell. And, since the Pleasanton government limits the number of gas stations in Pleasanton, the prices here are close to the highest in the state.

Voters need to wise up and vote The Three Stooges out. Better yet, they should be recalled.

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Posted by Ngo Loon
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 9:45 am

"We are back," emphasized [Mayor Hosterman].

The Hippie Mayor is crowing like she had something to do with any economic progress in Pleasanton. If you believe that, I have some prime beachfront property in Kansas to sell you. Mayor Hosterman is a twit.

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Posted by Occasional Safeway Shopper
a resident of Birdland
on Feb 11, 2011 at 9:47 am


Saying the employees are pleasant and helpful doesn't sound negative to me. I also forgot to mention that they always have plenty of checkout lanes open. Try and go to Lucky and compare.

Their price are, however, very inflated. Other than their weekly specials, paying what they call their regular prices is absurd.

As far as people parking in the red zone, are you saying Safeway has no control over it? It's THEIR property and it isn't public space. There are laws and ordinances for a reason. Why would people break the law when it is clearly marked "FIRE LANE - DO NOT PARK AT ANY TIME"? Either people are lazy or they don't think the law applies to them, just the "others".

Sue, you sound like you're one of those people who park in the fire lane to go get one of those $4 bad cup of Starbucks coffee.

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Posted by Ptown Parent
a resident of Foothill High School
on Feb 11, 2011 at 10:16 am

Love Safeway and can't wait for this store to open. All grocery retail prices are high (learn to shop specials), every store's carts are dirty and every store has clerks that have bad days. Really can't blame them given they have to deal with the public all day. I actually think Safeway clerks are very helpful. Same for Raleys.

Red zones-it's a problem all over town. Schools are the worst. Self absorbed people thinking the laws don't apply to them. So much for this great character of ours.

Huge disappointment on the gas station. Hosterman's position is that she didn't want the tanks to leak into the water table. Apparently only Shell/Chevron's tanks across the street can do that.

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Posted by John
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 11:16 am

... and we should start counting the days until Safeway closes the store on Santa Rita. It's bound to happen, because that is two SW stores too close together, and we can only hope that something like Whole Foods opens in its place.

I stopped shopping at Safeway, even though it is the closest market to my house. For the products I prefer to purchase, even Whole Foods has proven less expensive. That and Trader Joes and I'm covered. The clerks at the Safeway are actually very nice. The fact that Safeway has implemented the self-checkout aisles has permitted them to reduce the number of clerks (and open aisles). The clerks are not very happy about this, but it is part and parcel of Safeway's corporate approach. I can't bring my business to a store that behaves that way. On the other hand, at least Safeway is a union shop, while Whole Foods is not...

Anyway, I predict the Santa Rita store will close shortly after the "lifestyle" store (and what an obnoxious name that is) opens on Bernal...

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Posted by same crap, different packaging
a resident of Del Prado
on Feb 11, 2011 at 11:25 am

Nah, I'll still shop at Raley's. This is the business that could be affected, but I'm loyal to Raley's and Gene's. I don't mind paying a little more for quality produce and meats. What you'll see at "lifestyle" is the same 'ol overpriced Safeway brand crap in some 'green' packaging. Boo Safeway! It should have been a TJ's or Whole Foods. But money talks in this town.

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Posted by Puzzled
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 12:42 pm

The best I remember the gas station was removed by Safeway prior to the project being presented to the City Council.

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Posted by Matt
a resident of Amberwood/Wood Meadows
on Feb 11, 2011 at 3:57 pm

I see traffic backing up from the 680 interchange as a problem...that is going to be a very congested stop there...oh and summer and fair time!

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Posted by Claudette
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 5:14 pm

I think Safeway will have a big parking lot so I don't see the congestion being a problem. There will also be driveways off of Bernal and on Valley. I am loyal to Rayleys too but for convenience sake, I will probably shop at both. Raley's has employed great people and their prices are reasonable as well.

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Posted by Rita
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 5:33 pm

Is someone having a dream that if we vote out "the three stooges" that the new stooges will not accept campaign contributions that will influence their decision making? How do we all enter this dream world?

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Posted by Erin
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 5:44 pm

The Safeway carts are deeply grimy. Like years and years of embedded grime. The newer black carts are left out to graze in the parking lot cart-corrals all day. Employees never bring them back in because they don't fit in the cart train. I'm happy for the carts that they get to be out in the sun all day, but finding a grimy cart with wheels that work, that doesn't have garbage in it and that's not stuck inside another cart is a challenge.
What's fun is how Safeway separates things so you have to search all over for them. Like, the taco seasoning isn't next to the other taco stuff, plastic garbage bags aren't next to other types of plastic's always fun to search! They think they're making you buy other things while you're search, but they're really making you go to Trader Joe's and Whole Foods just to spite them (and realize they have better food!)

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Posted by A Neighbor
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 8:55 pm

I will stick with Raley's, thank you. Excellent service, good prices, cheerful and personable staff and very clean carts.

And they have a program just like SW where they contribute back a percentage of sales to the schools here in town, which is very important to me.

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Posted by reasonable
a resident of Another Pleasanton neighborhood
on Feb 11, 2011 at 8:57 pm

Safeway is a great deal if you have the discipline to stick to the specials. TJ's for everything else : ).

Meanwhile, when will they get someone (a small version of TJ or Whole Food or fresh and easy or whatever) into the big space at the Vintage Hills shopping center? I would love to see that filled before they build a new store from scratch.

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Posted by concerned
a resident of Del Prado
on Feb 12, 2011 at 7:55 am

What does Mrs. Hosterman have against Whole Foods? This isn't a political campaign. There are other areas of Pleasanton that would like to have stores closer to their homes. Why alienate a good quality store?

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Posted by Gordon
a resident of Ponderosa
on Feb 12, 2011 at 10:19 am

I wanted to express my frustration at not having a gas station included in the development. I see others have already brought this up. We have no discount gas stations in town. None. Why would that be? I wonder besides me how many people make a point of buying gas at Costco or Dublin Safeway. There is something going on and it is not good. Safeway wanted the gas station but pulled it from their plans when Bernal Corners opposition was supported by planners and City Council. Now Bernal Corners has been sold to Chevron. I would like to see if there were new commitments made to protect against competition. I don't understand it but am outraged at what appears to be cronyism or worse. I suggest City leadership owes a complete accounting as to why the gas station was denied.

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Posted by They park in the Fire Lane all the time
a resident of Another Pleasanton neighborhood
on Feb 14, 2011 at 12:02 pm

The other day I saw this person park in the Fire Lane and go inside, come out with a cup of coffee, wearing a jogging suit... much for exercising...

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Posted by Flea
a resident of Birdland
on Feb 17, 2011 at 7:54 am

Safeway is okay in a pinch - the store is hard to move through and I hate the stupid club card. Gene's is wonderful for friendly staff and quality meats. Raley's rocks - great selection of healthy foods, isles are not pack with displays that make it hard to shop, and NO CLUB CARD. They even empty your basket for you. Love the customer service there. I go out of my way to shop there. Have not tried Lucky's yet, but I am looking forward to the new Safeway, if it lives up to the "Whole Foods" competitor hype. I do not care for the Whole Foods in San Ramon. I am used to a Whole Foods that is much larger, easy to negotiate the isles, and has a much better selection of foods.

I could care less about the fire lane parkers at Safeway, but I do take offense at the shoppers who light up a cigarette as soon as they exit. Ug.

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Posted by JM
a resident of Another Pleasanton neighborhood
on Feb 21, 2011 at 7:59 am

I May live just a couple of blocks from the new Safeway, however I will continue shopping at Raley's.

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Posted by Dana Gulseth
a resident of Another Pleasanton neighborhood
on Feb 28, 2011 at 4:25 pm

Construction was recently halted. Does anyone know when construction will continue?

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Posted by Marilyn
a resident of Vineyard Avenue
on Aug 31, 2011 at 3:40 pm

I'm thrilled and all the people coming home from work on 680 South into Pleasanton should be too. What an easy stop for me. I think it will hurt Raley's. I can't wait.

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Posted by Michael Leonard
a resident of Vineyard Avenue
on Sep 2, 2011 at 2:11 pm

Michael Leonard is a registered user.

I didn't realize this place was so big until I saw it under construction. It is an eyesore. I probably won't shop there. I can stand huge stores like Walmart. I don't need to save a few cents on stuff I don't need anyway.

Why all the fuss about a gas station? Are you kidding? 4 cents a gallon difference is 48 cents a tank for my car. I won't cross the street to save that. If you people can't afford the gas get a smaller car or ride a bike, walk, whatever.

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Posted by OrganicMama
a resident of Pleasanton Valley
on Jan 20, 2012 at 2:28 pm

Safeway was a poor choice. Their lack of organic foods offer no other market in Pleasanton. For families, like ours, who are deeply committed to eating organic only and avoiding cancer causing pesticides and GMOs, there really isn't anywhere to shop except Whole Foods, and that means driving on the freeway. Pleasanton is far behind.

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