YES on D fights FUD
Original post made by Becky Dennis on Jun 2, 2010
Take it from a veteran of a few campaign wars, convincing people to vote "no", especially on development related issues, is a lot easier than getting them to vote "yes". It's a time honored strategy known as promoting FUD - Fear, Uncertainty, and Doubt. Karla Brown's recent letter (Web Link a pretty good example of how it's done:
Make scary(not factual)assertions frequently and stridently until the audience rejects your terrible vision. Tell people voting "no" will prevent any unwelcome change in their lives, and that nothing bad can happen as a result of voting "no". Of course, they don't say that voting "no" on Measure D means the permanent loss of Pleasanton's opportunity to receive, and permanently protect, 90% of the Oak Grove property as a 500 acre natural hiking park. That would get people thinking.
Out on the campaign trail, I've been pretty impressed with the perceptiveness of Pleasanton's voters, and their willingness to delve deeper into the Measure D issue. But while voters try to think, the "no" side's job is to make it emotionally difficult for them to focus with FUD, FUD, and more FUD on every street corner. They need to work really hard get folks to reject 500 acres of parkland with an intense campaign that stimulates voter limbic systems rather than voter intellect.
Unfortunately, FUD works, especially when reason, facts, and expertise are lacking. The architects "no" campaign, in spite of dubbing themselves "Save Pleasanton Hills", have never saved any hills in Pleasanton. Nor were any of them involved in creating the strategy that ensured expansion of Pleasanton Ridge Regional Park. We are voting YES on Measure D.
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