Posted by retailer, a resident of the Another Pleasanton neighborhood neighborhood, on Mar 2, 2012 at 9:12 am
"prohibiting retailers from soliciting and recording information about the
cardholder that is unnecessary to the credit card transaction"
Idiots. Try running the CC transaction to the point where the card reader or computer asks for the zip code and don't put one in. The transaction will fail to go through. If CA wants to make this illegal then get the CC companies to stop REQUIRING it as part of the validation for the transaction.