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Losing 2 great businesses downtown!

Original post made by PDA Hopeful, Del Prado, on Aug 28, 2007

Just wondering if there will be a story on Downtown Pleasanton losing 2 great concept and family owned businesses? Within the last 2 weeks Downtown Pleasanton has lost Pure Girls and Day Art Studio.

When investigating the rent prices these businesses were charged, it is no reason why Pure Girl went of business and Day Art is trying to stay in business by finding a less expensive space.

The owner of Day Art studio is so gracious and complementary to Pleasanton: "DAY Art Studio will be moving to a new home. We have thoroughly enjoyed our downtown location and I believe, as Pleasanton residents, we have something to be proud of in our charming downtown." "Alas, our costs in this location are just too high." "We will close our doors on Main Street on August 24th and hope to reopen in Pleasanton in Mid October. We will of course email our plans when they become more solidified."

Will we see 2 more family owned business pay the enormous rent hoping to make a living, only to see them go out of business in 2 years $100,000 in debt?

Does one need to be independently wealthy to open a store in Downtown Pleasanton?

Comments (10)

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Posted by JD
a resident of Valley Trails
on Aug 31, 2007 at 6:42 am

Sounds like those businesses should never have been downtown in the first place. There are plenty of other (less expensive) places in Pleasanton to lease a space. It's a simple market situation: if the rental prices are too high, they will eventually drop; if they are just right, someone else will come in and open a business.

Palo Alto is a great example of a very successful downtown. Businesses there get an incredible amount of traffic and can therefore pay the high lease prices.


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Posted by crabby old lady
a resident of another community
on Sep 2, 2007 at 3:07 pm

Perhaps it was the name "Pure Girls" that prevented folks from becoming customers. Was it appropriate to aim such a double entendre at adolescent girls? It was an obnoxious choice...


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Posted by Leigh
a resident of Another Pleasanton neighborhood
on Sep 4, 2007 at 10:44 am

Those businesses would not of survived in downtown Pleasanton for too long. Rent prices are too high, and the type of business is niched for the weekend crowd when parents bring their kids. General downtown is catered more to the older crowds and too quaint for the younger folks. The Day art studio and Pure Girls would need steady traffic on daily basis, not just on the weekends to keep business going...


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Posted by Ron
a resident of Foothill Knolls
on Sep 10, 2007 at 6:58 pm

Yes, I agree with Leigh's posting! Main Street Pleasanton serves a special retail market and those choosing to rent or lease here need to be fully aware of this market. The owners of these businesses knew exactly what their rent was when they signed their leases - they either over-estimated their potential or did not understand the customer profile of Main Street. This is the hard reality of opening your own business - know the market or die and this is exactly what happened. Good, bad or indifferent - what happened was fair and square and exactly defines the nature of free enterprise.


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Posted by Lisa
a resident of Downtown
on Sep 23, 2007 at 10:37 am

i'm so sad to hear about these 2 downtown businesses leaving!! i was googling the day art studio to get the schedule for my boys and i to visit today, and discovered this news. being a downtown business owner for 5 years now, i can understand the frustrations. retail is a HARD business, with little profits, and the little profits don't come overnight. we didn't even see a profit until after 3 years, and, yes, the rent is rediculously high, but location is key! and you get what you pay for. more than anything, it's perserverance. and long-term goals!! good luck to these business owners!


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Posted by PDA Hopeful
a resident of Downtown
on Oct 1, 2007 at 10:07 am

I'm shocked at the responses! So if family businesses isn't what Downtown Pleasnton needs? What does it need?

It's obvious that the previous postings are new to Pleasanton and didn't see the downtown 15-10 years ago when it was a less than desirable place to visit. What makes downtown Pleasanton so fantasic? It's the small businesses. It's a great place to dine, shop and walk around becuase our small businesses are supportive and proud of the area.


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Posted by artist at heart
a resident of Dublin
on Oct 17, 2007 at 12:52 pm

My family moved into the area because of the vibrant energy and quality of life that downtown Pleasanton offers....an oasis out here. I'm saddened by the loss of the Day Art studio as it was a fantastic amenity...I was actually looking forward to booking my daughter's birthday there (last year she was too young) & was very surprised to hear the news: art leaving our community.
The Day Art studio would benefit from a merger with a local art-group/center/zeum. Together they would create a greater whole than the sum of their parts & bring art back into our community, in an engagingly meaningful way.


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Posted by Michelle
a resident of Pleasanton Village
on Nov 19, 2007 at 3:31 pm

I am discouraged by the very high lease rates in downtown Pleasanton. I have been searching for a place to start my business but have only found that costs are way too high in these spots.


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Posted by Matt
a resident of Downtown
on Nov 21, 2007 at 1:44 am

Well, if the price is too high, don't buy. I think that's a lesson Pleasantonians or hopeful Pleasantonians often overlook or ignore in their pursuits of living here or starting a business here. Too many people with dreams that find the bankroll if not the plan to back it up.

I think this harsh market actually serves the people of Pleasanton quite well in one respect. The businesses downtown have to be good and deliver the people something they want. Or else they fail. In the case of Pure Girls, I'm glad that the 10 moms who thought "Math makes me dizzy" sparkely tee shirt were good things to give their daughter couldn't support that business. In my opinion, that place was a pink splotch on the downtown. Take it to Stoneridge, tweeners. Or rather, have your parents take you.

Conversely, Day Art is useful, and is just moving somewhere where economics make sense.


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Posted by PleasantonResident
a resident of Canyon Creek
on Jan 9, 2009 at 10:01 am

Has the condition in downtown improved? I always try to shop downtown Pleasanton as much as I can to support the shops there. Now, I'm planning to open a business there but reading these posts makes me a little reluctant to do so.


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