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Alameda court rules guilty of false advertising

Original post made on Feb 26, 2014

An Alameda County Superior Court judge has found internet retailer engaged in false advertising and unlawful business practices
throughout California since 2006.

Read the full story here Web Link posted Wednesday, February 26, 2014, 5:58 AM

Comments (5)

Posted by smart shopper, a resident of Happy Valley
on Feb 26, 2014 at 9:02 am

The shopper the bought the patio table should have been a little smarter in comparing prices from different sites. Things like this only benefit the attorneys, who got paid for several years on this case. The consumer will lose in the long run as will now raise the price on other items to make up the loss.

Posted by Michael L., a resident of Vineyard Avenue
on Feb 26, 2014 at 9:18 am

I didn't need a court ruling to tell me this. It was pretty obvious from doing some price comparisons. Their stuff isn't "overstock" or close out or anything like that either.

Posted by Arnold, a resident of Another Pleasanton neighborhood
on Feb 26, 2014 at 10:46 am

Classic government overreach. Let the free market work without government interference. If people are stupid enough to be swindled that's their problem. Same with food inspection. Geez!!!

Posted by Mike, a resident of Highland Oaks
on Feb 26, 2014 at 2:59 pm

The Romans said it best some 3,500 years ago:

Caveat Emptor.

That being said, I am always happy when the government investigates these cases because, as someone else said,

"It is the people who can't help themselves that we have the greatest obligation to protect."


Posted by Steve, a resident of Stoneridge
on Feb 27, 2014 at 11:20 am

So the court is saying that Overstock didn't list a correct reference price? Even worse, the court doesn't claim that the price was not real, they just say that it was the highest available. So which price is Overstock supposed to list?

This is probably going to affect any retailer that lists other prices, perhaps including MSRP. What if a manufacturer changes the MSRP? How quickly does a retailer need to update it? How about car dealerships, or how about TrueCar? They provide typical prices too.

This is done everywhere on the net. If you don't comparison shop, then you deserve to overpay.

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