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New Leaf grocery store

Original post made by Sarah on Jun 1, 2013

I just went to New Leaf, it's beautiful. It's exactly like Whole Foods. They have everything, I was like a kid in a candy store. Their cappuccino is delicious, on par or better than Peets. They have cold beer and wine...a huge selection of cold, bottled juices...a beautiful bakery, a meat department just like Whole Foods, breads from local bakeries, they make smoothies and juice blends with organic ingredients and they have a spacious area with tables and chairs, plus outdoor seating...fresh pastas, fresh pizzas to heat at home, basically everything that Whole Foods has. A health and beauty section, yoga more driving up to San Ramon. I'm really happy.

Comments (23)

Posted by Sarah, a resident of Another Pleasanton neighborhood
on Jun 1, 2013 at 3:47 pm

Oh, and I meant to ask.... Am I required to tell everyone I'm the day manager at New Leaf?

Posted by Cholo, a resident of Livermore
on Jun 1, 2013 at 4:33 pm

if you're really the day manager, where can one find the display of porkchops 'n raisins?

Posted by hoops, a resident of Mohr Park
on Jun 2, 2013 at 1:46 pm

I went there too.My impression was nice but very very expensive.

Posted by john, a resident of Another Pleasanton neighborhood
on Jun 2, 2013 at 3:07 pm

"My impression was nice but very very expensive."

You are what you eat, and often you get what you pay for.

Posted by hoops, a resident of Mohr Park
on Jun 2, 2013 at 4:02 pm

It is like everything else if you shop around.We can set aside the organic produce and if you look at the brands that you can buy elsewhere they are very expensive.I am not one to walk in and pay 100 dollars for groceries that I can buy for 75 dollars elsewhere same quality.You can argue all you want about the price of their organic goods but when you have a specific brand of cereal for example that cost 6 dollars there and 5 dollars at Trader Joes I see no reason to buy it there.A few big deal but they are expensive.Whole foods is also expensive.I believe they had a 6 or 8oz basket of blueberries for almost 5 dollars.Whatever it was it was the amount I eat every morning.Agreat store if you are rich and do not shop or care about how much money you are spending.

Posted by hoops, a resident of Mohr Park
on Jun 2, 2013 at 4:17 pm

I did not want to leave the impression that I was ripping the store.It is nice but it is expensive.There is a reason they chose that location,close to Ruby Hill and a pretty high end neighborhood generally.You do not see Whole Foods anywhere but wealthier neighborhoods either.

Posted by Julie, a resident of Another Pleasanton neighborhood
on Jun 2, 2013 at 8:12 pm

Julie is a registered user.

I'm really excited to have a grocery store within walking distance to my house. And, they have some truly nice products. It is too expensive for me to shop at regularly, but I will definitely patronize it from time to time. I would have preferred a Trader Joe's, but at least the mall is not a dead eyesore anymore.

Posted by Wise shopper, a resident of Vineyard Hills
on Jun 3, 2013 at 8:38 am

I live in upper Vintage Hills and was excitedly awaiting the opening of a neighborhood grocery store that I could walk to. Attended the grand opening with much anticipation of an opportunity to again shop close to home. Lovely store, beautiful produce, great deli and hot food section but....prices are even higher then Whole foods! Case in
Point, a slice of hot pizza is $3.50, at whole foods the price is $2.99. The orange juice that was on sale for $4.99 is always on sale at 2 for $5 at Safeway and Raley's! Produce is very high too and I agree with the posting that mentioned cereal prices being less for Kashi cereals at Trader joes. I have since been into the store several times but walked without purchasing more then a couple of items. Very disappointed.......

Posted by Lee, a resident of Another Pleasanton neighborhood
on Jun 3, 2013 at 8:41 am

The new store is very nice, and very expensive. They do have some items that you can't find at Safeway. I wish it was a large Trader Joe's, but as most of what I need on a regular basis is cheaper at Safeway's or Lucky's. The cost of groceries has gone up a lot in the last few years, so I don't buy much that is organic.

I hope this store does well in this town. That mall needed an anchor.

Posted by Hollis, a resident of Another Pleasanton neighborhood
on Jun 3, 2013 at 9:17 am

"You are what you eat, and often you get what you pay for."

Have fun shopping there. You are perfectly free to blow you money on erroneous perceptions.

Posted by Resident, a resident of Vintage Hills Elementary School
on Jun 3, 2013 at 9:34 am

The store is a beautiful addition to the neighborhood and I hope they do well. I don't see it as any more expensive than Genes Fine Foods or Whole Foods and will use them to supplement my Raley's and Genes regular purchases. They are obviously a much smaller market but certainly a good neighborhood addition. I've been there many times already.

Posted by Michael L., a resident of Vineyard Avenue
on Jun 3, 2013 at 9:51 am

I've shopped here about 5 times now and I really like the store. They have a nice variety of high quality foods including small portion take out items. The deli has lunch and dinner specials that are reasonable. It is bright and cheerful. It's a pleasure to shop here and very close to home compared to other stores so it's worth it to me. I'm not going to put $10 of wear on my car to save $1 on a box of something.

Posted by Ron, a resident of Pleasanton Heights
on Jun 3, 2013 at 10:01 am

I agree with many of the previous postings. The store is beautiful, a good anchor for the mall, very expensive and convenient. I can afford to shop at New Leaf but choose not to simply for the fact that I refuse to waste money on over priced foods. I rather spend my money traveling.

The neighborhood would have been better served with a Grocery Outlet. It would have drawn more traffic to the mall on a regular basis; and established a permanent foot print for the mall. It would have generated more tax dollars for the city; and would have been a welcomed addition to the many residents of the apartments and condos in the neighborhood.

Unfortunately when the lease is up for New Leaf, we will probably see that sight vacant once again.

Posted by Michael L., a resident of Vineyard Avenue
on Jun 3, 2013 at 11:12 am

There is already a Grocery Outlet in Dublin and one in Livermore so they have the area covered and this location is way to small to be profitable for them anyway. The only kind of store that can make a go of this location is one like New Leaf that sells premium foods. I've bought many items there and the food is excellent quality.

I took my mother to see it this morning and she was thrilled with the quality and the deli where she had some breakfast. She noticed that several items were cheaper than in other stores while maybe a couple were more.

The thing is that stores get deals and do specials so you have to look at the whole shopping basket and the shopping experience and not run around burning up your car to save $1 here and there. In the end the price of the shopping cart full balances out between similar places like Gene's and Whole Foods.

People should be happy that we have such a nice store and support it instead of looking for reasons to knock it over small price differences. We have waited years to see something open here. If you are paying the cost of living in Pleasanton I don't see how you can be complaining about the cost of groceries.

Posted by Long time Resident, a resident of Fairlands Elementary School
on Jun 3, 2013 at 12:09 pm

Michael L..I couldn't have worded it are absolutely correct about "burning up gas and time trying to save a $1"...I for one, very much appreciate the options we have in Pleasanton. No one is forcing anyone to shop there and if your shopping strategy is find it for the least cost maybe it isn't the store for you..BUT if your strategy is finding good organic foods and speciality items, this is perfect. Some folks just like to complain..they were mad when Walmart came in with a "low end" grocery store..and now they are mad that there is a "high end" store..make up your minds. We have Walmart, Trader Joes, Safeway, Raleys, Genes, New Leaf, Fresh and Easy!!! if you can't find a store that caters to your needs here, you arn't looking. Stop complaining.

Posted by Cheryl, a resident of Country Fair
on Jun 3, 2013 at 12:51 pm

I'm excited to see it! Going there today to check it out. Nice that we have so many options in our town of PLEASANTON!!!!

Posted by Dan, a resident of Vintage Hills Elementary School
on Jun 3, 2013 at 1:53 pm

I was hoping that the prices would be more in line with the Santa Cruz and Boulder Creek stores. They are really pulling for the Ruby Hill crowds. I'll go there from time to time but not for a full on grocery trip. Kinda bummed on that.. :(

Posted by hoops, a resident of Mohr Park
on Jun 3, 2013 at 1:56 pm

I see all civil posts and NOBODY complaining.The only negative thing said about the store is that it is expensive.I do not believe anyone is going to drive all over town to save a dollar.The reality is the deli,the produce and everything is expensive.If you know how to shop you will save a lot of money elsewhere.If you are wealthy and do not care that is all good too.People on a budget cannot afford to buy all or most of their groceries there.We buy most of our food at Costco,Safeway on sale and Trader Joes.I am very happy with the quality and the 30 % or more in savings.I also eat a very healthy diet,read labels like a lunatic and know a little bit about nutrition.New Leaf and Whole Foods market themselves to a very specific customer base that buys into the marketing and is happy to overpay to shop there.It is based on a rather false perception in my opinion.You pay 30 % more so it must be healthier or you pay full price for a new designer shirt so it must be better than the same one your friend bought at 40 % off 3 weeks later.I realize you cannot compare food to clothing but there is a mindset.

Posted by Patti, a resident of Pleasanton Valley
on Jun 3, 2013 at 5:40 pm

Hoops said it properly for many of us. I am a frugal shopper with discerning tastes that enjoys saving the 30% or more and still eats extremely well and healthy. We will purchase speciality items at New Leaf and are happy they have moved to Pleasanton, it creates a additional choice for many people. I wish them a long successful stay in the community.

Posted by Tanya , a resident of Canyon Meadows
on Jun 3, 2013 at 6:05 pm

I'm really excited New Leaf has chosen Pleasanton. WELCOME ! On a lesser note, there is no one store that meets all my needs and its time consuming to spread it around but use several of them I do. Love our farmers market for great in season locally grown fruits and veggies. Love New Leaf for all their fabulous organic fruits and veggies and interesting sauces, bars, drinks and specialty items, great meats, cheeses. It's nice to be able to communicate with people who care about what they bring you rather than a gum smacking clerk at Safeway but I can get something there at 2am if I need to. I go to Target for cleaning, toiletries, house wares and prescriptions. Sprouts has some great prices and I shop there as well but everything there will not last more than a day or two. The fact thats its near its expiration date is how they do that. NEVER Walmart because of their politics. TJ's some but produce sucks and still must watch the GMO's with them. Isn't it great we are fortunate enough to have such choices :)

Posted by Cholo, a resident of Livermore
on Jun 3, 2013 at 7:20 pm

goodness...New Beef is not a life changer! tee hee

Posted by Julie, a resident of Another Pleasanton neighborhood
on Jun 4, 2013 at 8:15 am

Julie is a registered user.

Thank you, hoops. I agree - no one is complaining, simply posting feedback about the store. And it's true, the prices are high. I think it's a beautiful store, and am glad to have an option within walking distance. I will not "burn up my car to save $1". However, as Safeway is conveniently located near other activities (e.g. work, school) I will use it to save the 30+ percent plus perks (gas rewards) and reserve New Leaf for specialty or last minute/forgotten items. That attitude that "we live in Pleasanton so we must not care about money" is what gets us all these high prices in the first place! Yes, I live in Pleasanton, and that is *why* I must be careful with my money! And, even were I richer, why would I unnecessarily overpay for things by 20-30%? That is not financially intelligent behaviour.

Posted by naive, a resident of Another Pleasanton neighborhood
on Jun 4, 2013 at 3:00 pm

Tanya, exactly what are WalMart's 'politics'? Other than trying to provide a lower cost option for the many low income residents we are soon going to be hosting? I guess that can be construed as political, since they help support the underclass who are most likely democrat voters.
I did like your comment about the gum smacking clerk at Safeway. They have them at Lucky's too. Mostly they talk amongst themselves while not paying much attention to checking or bagging your groceries. They do have one thing in common---they are union workers, which may explain the indifferent attitude towards their customers.

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