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Dell bait and switch in February flier

Original post made by Mark Powers, Another Pleasanton neighborhood, on Feb 25, 2010

On the last page of the Dell flier I received today (2/12/10) they have a Dell Studio 540 going for $469. I tried to use their e-value code to get the deal online and the code didnt work. Then I called them and they said the deal is no longer available, but they would sell me a more expensive computer instead.

This is classic bait and switch and was designed to lure people onto their website in order for them to sell a more expensive computer. Im sure the computer on the flier was never available.

Of course they note that the advertisement says "Limited quantities", and they are all sold out. I called the same day I received the flier. They refused to offer an equivalent system for that price, instead offering a computer $100 more expensive.

There isnt much recourse for consumers against this type of tactic, so the best I can do let everybody know about Dell's trade practices.

Comments (5)

 +   Like this comment
Posted by anon
a resident of Birdland
on Feb 25, 2010 at 8:30 pm

I got that flier in the mail today also. $469 is unrealistically cheap for a quad core, so Im not surprised that they didnt honor the deal.

However, I can see how it would attract attention and potentially get someone to pay more than the initially intended.

I guess Dell is resorting to tricks to drum up business...

 +   Like this comment
Posted by Karen W.
a resident of Another Pleasanton neighborhood
on Feb 25, 2010 at 11:38 pm

I got the catalog and I see what you mean.


Sneaky Dell...

 +   Like this comment
Posted by Cholo
a resident of Livermore
on Feb 26, 2010 at 3:26 pm

BUSTED! tee hee hee, tee hee hee...

 +   Like this comment
Posted by Joe
a resident of Downtown
on Feb 26, 2010 at 5:40 pm

This is nothing new with Dell and that is why I will not buy their product. The company I worked for used nothing but Dell (for a while) and they negotiated an employee discount that, apparently, Dell never heard of.

 +   Like this comment
Posted by Cholo
a resident of Livermore
on Feb 27, 2010 at 12:37 pm

stick with mac...better, more fun...tee hee hee, tee hee hee...



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