http://pleasantonweekly.com/print/story/print/2012/08/31/no-discounts-at-pleasanton-safeways-new-gas-station


Pleasanton Weekly

- August 31, 2012

No discounts at Pleasanton Safeway's new gas station

Supermarket ends its Club Card program on move to Just for U loyalty plan

Safeway shoppers looking to save at the pump next year when the grocer opens its gasoline station next to its new Pleasanton store may be disappointed.

Drug Store News, an industry trade publication, reports that the company is discontinuing its 3-cents-per-gallon gas discount for customers who carry the supermarket chain's club cards.

The news followed a preliminary injunction filed in May against the chain, which said one of Safeway's stores, located in Dixon, "shall not set its fuel prices and related Club Card discount at levels that result in the sale of fuel below fully allocated costs unless the discounted Club Card price is at or above the documented price at which a surveyed fuel competitor is selling fuel within the 24-hour period to the Safeway sale of fuel below fully allocated cost."

Drug Store News said that Safeway's decision to end its gas discount program had nothing to do with the lawsuit.

Safeway officially discontinued the Club Card program nationwide last month and recently launched its Just for U loyalty card program, which bolstered the chain's quarterly earnings and is expected to drive sales for the future.

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