April Mitchell, marketing director for the Alameda County Fair and this year's chairwoman of the Pleasanton Chamber, said the challenge is this: Adopt one new healthy habit and practice it for 30 days.
In turn, she said, these healthy habits should increase personal and workplace productivity, help prevent chronic conditions that are often the result of poor habits and beat back the rising costs of healthcare.
"We've been thrilled at the response," Mitchell said.
"The city of Pleasanton has almost 60 participants walking for 30 minutes every day for 30 days while the Alameda County Fair staff has launched a competition amongst themselves to drink more water, walk, cut back on caffeine, and eat more vegetables," she added.
The Pleasanton Chamber staff is walking daily for 20 minutes and the Pleasanton Unified School District will be offering "Meatless Mondays" on their K-5 school lunch menus.
ClubSport Pleasanton and Tuff Girl Fitness have donated prizes for individual participants and companies to win throughout the program.
For more information or to sign up, sign on to the chamber's special website at www.pleasanton.org/healthyhabits.
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