Cash mobs give business a boost | August 24, 2012 | Pleasanton Weekly | |

Pleasanton Weekly

Opinion - August 24, 2012

Cash mobs give business a boost

With "Sizzlin' Saturdays" keeping many downtown Pleasanton stores open late, a new program called "Cash Mob" stirred things up even more earlier this month as more than 20 shoppers crowded into Towne Center Books to spend at least $20. It was part of a nationwide effort to generate more business (and profits) for downtown businesses in small-to-mid-size cities such as Pleasanton where many local residents tend to spend their shopping dollars at nearby malls or online.

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